Marketplace Map 2025

37 pages of insights into the international marketplace landscape.
An in-depth analysis of the global marketplace ecosystem, packed with data and information, offering a detailed perspective to fully understand the dynamics and challenges of this constantly evolving world.

An analytical study covering more than 40 countries, based on the monthly traffic of major global marketplaces, revealing profound transformations in digital commerce.

• Temu leads the growth, with surges reaching up to +622% in Europe.
• Shein confirms itself as a fashion phenomenon, especially among Gen Z and Millennials.
• The second-hand market keeps growing: Vinted is conquering Europe and the UK (+197%).
• Established marketplaces are responding with strategic mergers and acquisitions.
• Traditional marketplaces are reacting through strategic mergers and acquisitions.

Today, anyone selling online can no longer view marketplaces merely as sales channels: they are true strategic engines, driven by data and consumer behavior.