{"id":20762,"date":"2025-02-25T12:45:39","date_gmt":"2025-02-25T10:45:39","guid":{"rendered":"https:\/\/www.yocabe.com\/case_study\/perletti\/"},"modified":"2025-02-25T12:45:39","modified_gmt":"2025-02-25T10:45:39","slug":"perletti","status":"publish","type":"case_study","link":"https:\/\/www.yocabe.com\/en\/case_study\/perletti\/","title":{"rendered":"PERLETTI"},"content":{"rendered":"","protected":false},"author":2,"featured_media":16000,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-20762","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":{"case_study_subtitle":"+275% growth thanks to Zalando Switzerland","case_study_card_logo":17807,"case_study_images":[20631,20633,20635],"content_generator":[{"acf_fc_layout":"page_hero","page_hero_layout":"one_column_graph","page_hero_subtitle":"PERLETTI","page_hero_title":"+275% growth","page_hero_text":"About Zalando","page_hero_buttons":null,"page_hero_search":"","page_hero_image":17823,"page_hero_background":"black","page_hero_cards_opacized":""},{"acf_fc_layout":"block_section_title","block_section_title_label":"","block_title_section_title_make_label":"","block_section_title_title":"A success story","block_section_title_text":"As is increasingly the case, the Perletti brand has also decided to implement its online sales by attending two well-known marketplaces: Zalando and Yoox.\nTo do so, it decided to turn to Yocab\u00e8 and implement a D2C (Direct-to-Consumer) multichannel sales strategy on Zalando and Yoox.\n\nTo achieve this goal, DOPPELG\u00c4NGER established a strategic partnership with Yocab\u00e8 and adopted a direct-to-consumer (D2C) sales strategy on the platform.","block_section_title_button":{"title":"Go to results","url":" \n#risultati","target":""},"anchor_id":""},{"acf_fc_layout":"block_simple_text_image","block_simple_text_image_subtitle":"","block_simple_text_image_title":"The Brand","block_simple_text_image_text":"Perletti is a made in Italy brand established in 1976, specializing in the production and distribution of umbrellas and rain accessories for adults and children. The brand is a spokesman for Italian style in the world with its creativity<\/strong>, technology<\/strong> and innovation<\/strong>. The design and stylish details make it an easily recognizable product. \n\nA leader in the umbrella and accessories market in Europe for more than 45 years<\/strong>, Perletti has more than 6 million umbrellas sold each year and is present in more than 36 countries. Its headquarters are located in Telgate, in the province of Bergamo. Perletti is present in many countries around the world, including Italy, France, Spain, Germany, the United Kingdom and the United States. ","block_simple_text_image_image":19320,"block_simple_text_image_fullscreen":["no"],"block_simple_text_image_buttons":null,"block_simple_text_image_invert":"","block_simple_text_image_overlay":"","block_simple_text_image_gallery":null,"anchor_id":""},{"acf_fc_layout":"block_simple_text_image","block_simple_text_image_subtitle":"The Direct-to-Consumer (D2C) choice.","block_simple_text_image_title":"The strategy","block_simple_text_image_text":"Online shopping has been a trend for many shoppers for a few years now thanks to the spread of the Internet and the convenience and convenience that e-commerce offers consumers.\n\nSo, having a presence in marketplaces has become an essential strategic action for brands<\/strong>, especially after the covid-19 pandemic.\n\nPerletti then decided to expand its online presence<\/strong> by manning the platforms where users search for products the most, namely marketplaces<\/strong>.\n\nFor this reason, it turned to Yocab\u00e8, which initiated a multichannel D2C<\/strong> (Direct-to-Consumer) online sales strategy<\/strong> tailored for Perletti. Starting in 2021, Yocab\u00e8 began selling Perletti products through its own technology and logistics facility, choosing Zalando and Yoox in particular. ","block_simple_text_image_image":19322,"block_simple_text_image_fullscreen":["no"],"block_simple_text_image_buttons":null,"block_simple_text_image_invert":["yes"],"block_simple_text_image_overlay":"","block_simple_text_image_gallery":null,"anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"Your products right where your customers are looking for them","grid_banner_text":"The smart platform to multiply your online sales on marketplaces around the world, right away.","grid_banner_buttons":[{"button":{"title":"Discover the benefits","url":"https:\/\/www.yocabe.com\/soluzioni-per\/partner-di-vendita\/","target":""}},{"button":{"title":"Request a free consultation","url":"https:\/\/www.yocabe.com\/richiedi-un-preventivo\/","target":""}}],"grid_banner_image":16979,"anchor_id":""},{"acf_fc_layout":"block_tabs","block_tabs_subtitle":"The steps","block_tabs_title":"The 5 steps of the Perletti-Yocab\u00e9 partnership.","block_tabs_tabs":[{"block_tabs_tab_title":"2021 start of collaboration","block_tabs_tab_text":"Together with Yocab\u00e8 Perletti comes to Zalando.co.uk, Zalando.de and Zalando.fr, developing the three sales channels.\n\n","block_tabs_tab_image":19324,"block_tabs_tab_link":null},{"block_tabs_tab_title":"Zalando.ch","block_tabs_tab_text":"In June 2022, Zalando.ch was opened, thanks to which Perletti's sales increased over 2021, with a growth rate of 275%. Thanks to Yocab\u00e9's support, the brand tripled sales year-on-year on this channel. ","block_tabs_tab_image":20638,"block_tabs_tab_link":null},{"block_tabs_tab_title":"B2C Logistics","block_tabs_tab_text":"For logistics management, Perletti chose Yocab\u00e9's B2C logistics infrastructure, organized to meet all requirements dictated by marketplaces.","block_tabs_tab_image":19330,"block_tabs_tab_link":null},{"block_tabs_tab_title":"Customer Care Integration","block_tabs_tab_text":"Yocab\u00e9 has taken over the management of customer service, billing, and returns in all countries where Perletti has decided to expand into their respective marketplaces.","block_tabs_tab_image":19328,"block_tabs_tab_link":null},{"block_tabs_tab_title":"Integration with Yoox","block_tabs_tab_text":"In late 2022, the Yoox channel, the world's largest online fashion and luxury retail platform, is also introduced for the brand.","block_tabs_tab_image":19326,"block_tabs_tab_link":null}],"anchor_id":""},{"acf_fc_layout":"block_metrics","block_metrics_title":"The numbers of the partnership","block_metrics_subtitle":"","block_metrics_metrics":[{"block_metrics_metric_value":"5","block_metrics_metric_label":"Countries in Europe"},{"block_metrics_metric_value":"+ 275%","block_metrics_metric_label":"Revenue growth"},{"block_metrics_metric_value":"50","block_metrics_metric_label":"test"}],"block_metrics_button":null,"block_metrics_background":["no"],"block_metrics_layout":"layout-2","anchor_id":""},{"acf_fc_layout":"block_section_title","block_section_title_label":"","block_title_section_title_make_label":"","block_section_title_title":"What about your brand?\n","block_section_title_text":"Are you already exploiting the full potential of marketplaces?","block_section_title_button":{"title":"Let's find out together","url":"https:\/\/www.yocabe.com\/richiedi-un-preventivo\/","target":""},"anchor_id":""},{"acf_fc_layout":"block_bulleted_text","block_bulleted_text_title":"The results of the partnership with YOCAB\u00c8","block_bulleted_text_text":"By partnering with Yocab\u00e9, Perletti gained 6 important benefits:\n
    \n \t
  1. International expansion<\/strong> through activation of popular marketplaces such as Zalando and Yoox.<\/li>\n \t
  2. 275% increase in online sales on Zalando<\/strong>: a strong contribution was made by Zalando.ch, which cubed 48% of all sales in 2022, followed by Italy (21%), Germany (17%), and France (10%). The Swiss channel was thus a key channel for increasing business. <\/li>\n \t
  3. Full control over pricing<\/strong>: thanks to the D2C model, Perletti has greater control over pricing in all markets.<\/li>\n \t
  4. Efficient Customer Service<\/strong>: the brand does not have to deal with customer inquiries, but Yocab\u00e9 Customer Service does.<\/li>\n \t
  5. Detailed and multilingual catalog<\/strong>: the Yocab\u00e9 team creates product sheets optimized for each platform and language<\/li>\n \t
  6. Single point of contact<\/strong>: Perletti only needs to interface with Yocab\u00e9, which handles all phases of online sales on the various marketplaces, from catalog creation to shipping.<\/li>\n<\/ol>","anchor_id":"risultati"},{"acf_fc_layout":"posts_slider","posts_slider_title":"Articles from our Marketplace Observatory","posts_slider_text":"Your strategic guide in the world of e-commerce: in-depth analysis, market trends and exclusive insights to help you sell successfully on major marketplaces","posts_slider_button":{"title":"Take me to the articles","url":"https:\/\/www.yocabe.com\/osservatorio-marketplace\/blog\/","target":""},"show_selected_posts":["no"],"posts_slider_posts":null,"anchor_id":""}]},"yoast_head":"\nA success story: Perletti<\/title>\n<meta name=\"description\" content=\"A success story: Perletti. the Perletti brand decided to implement its online sales by attending two well-known marketplaces\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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