{"id":20764,"date":"2025-01-17T13:50:28","date_gmt":"2025-01-17T11:50:28","guid":{"rendered":"https:\/\/www.yocabe.com\/case_study\/doppelganger\/"},"modified":"2025-01-17T13:50:28","modified_gmt":"2025-01-17T11:50:28","slug":"doppelganger","status":"publish","type":"case_study","link":"https:\/\/www.yocabe.com\/en\/case_study\/doppelganger\/","title":{"rendered":"DOPPELG\u00c4NGER"},"content":{"rendered":"","protected":false},"author":1,"featured_media":16000,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-20764","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":{"case_study_subtitle":"+ 123% sales growth in a single year on Zalando","case_study_card_logo":17619,"case_study_images":[20673,20675,20677],"content_generator":[{"acf_fc_layout":"page_hero","page_hero_layout":"one_column_graph","page_hero_subtitle":"DOPPELG\u00c4NGER","page_hero_title":"+ 123% growth  ","page_hero_text":"About Zalando","page_hero_buttons":null,"page_hero_search":"","page_hero_image":19357,"page_hero_background":"black","page_hero_cards_opacized":""},{"acf_fc_layout":"block_section_title","block_section_title_label":"","block_title_section_title_make_label":"","block_section_title_title":"A success story","block_section_title_text":"In tune with current market dynamics, the DOPPELG\u00c4NGER brand has decided to expand its online presence through the activation of one of Europe's leading marketplaces in the fashion industry: Zalando.\n\nTo achieve this goal, DOPPELG\u00c4NGER has established a strategic partnership with Yocab\u00e8 and adopted a direct-to-consumer (D2C) sales strategy on the platform.","block_section_title_button":{"title":"Go to results","url":"#risultati","target":""},"anchor_id":""},{"acf_fc_layout":"block_simple_text_image","block_simple_text_image_subtitle":"","block_simple_text_image_title":"The Brand","block_simple_text_image_text":"DOPPELG\u00c4NGER is a fashion brand that was founded in Italy in <b>2005<\/b> and has been creating <b>menswear lines<\/b> for about 20 years, taking inspiration from modern men. Since this last season, the collection has also been enriched by the Women's Line. \n\nWith attention to the production chain and a vision centered on value for money, <b>DOPPELG\u00c4NGER designs its products in Italy<\/b> and manufactures them worldwide, offering its customers the best value for money. In fact, its motto is \"<b>The World's Cheapest Luxury<\/b>.\" Accessibility, service and customer care are the pillars of the brand.  \n\nThe head office is located in Rome, where more than 70 people work. It has 110 boutiques in 50 cities, both in Italy and abroad. With recent openings in Paris and Copenhagen.  ","block_simple_text_image_image":19164,"block_simple_text_image_fullscreen":["no"],"block_simple_text_image_buttons":null,"block_simple_text_image_invert":"","block_simple_text_image_overlay":"","block_simple_text_image_gallery":null,"anchor_id":""},{"acf_fc_layout":"block_simple_text_image","block_simple_text_image_subtitle":"The Direct-to-Consumer (D2C) choice.","block_simple_text_image_title":"The strategy","block_simple_text_image_text":"For a brand <strong>to preside over digital channels<\/strong> is a factor that cannot be overlooked today.\n\nIn fact, <strong>DOPPELG\u00c4NGER turned to Yocab\u00e8<\/strong> to establish a significant presence there where <strong>a great many consumers look for products<\/strong> to buy: <strong>marketplaces<\/strong>.\n\nYocab\u00e8, then, developed a <strong>multichannel D2C<\/strong> (Direct-to-Consumer) <strong>online sales strategy<\/strong> <strong>tailored to the brand<\/strong>.\n\nAs of January 2022, Yocab\u00e8 managed the distribution of DOPPELG\u00c4NGER products through its own technology and logistics infrastructure, with a focus on Zalando.","block_simple_text_image_image":19133,"block_simple_text_image_fullscreen":["no"],"block_simple_text_image_buttons":null,"block_simple_text_image_invert":["yes"],"block_simple_text_image_overlay":"","block_simple_text_image_gallery":null,"anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"Your products right where your customers are looking for them","grid_banner_text":"The smart platform to multiply your online sales on marketplaces around the world, right away.","grid_banner_buttons":[{"button":{"title":"Discover the benefits","url":"https:\/\/www.yocabe.com\/soluzioni-per\/partner-di-vendita\/","target":""}},{"button":{"title":"Request a free consultation","url":"https:\/\/www.yocabe.com\/richiedi-un-preventivo\/","target":""}}],"grid_banner_image":16979,"anchor_id":""},{"acf_fc_layout":"block_tabs","block_tabs_subtitle":"The steps","block_tabs_title":"The 7 steps of the DOPPELG\u00c4NGER-Yocab\u00e9 partnership.","block_tabs_tabs":[{"block_tabs_tab_title":"2022 start of collaboration","block_tabs_tab_text":"DOPPELG\u00c4NGER lands in 2022 on zalando.co.uk, zalando.fr and zalando.de through a partnership with Yocab\u00e8.","block_tabs_tab_image":19130,"block_tabs_tab_link":null},{"block_tabs_tab_title":"Zalando.ch","block_tabs_tab_text":"The entry of zalando.ch in June 2022 resulted in a significant increase in sales for the brand. In fact, comparing the first six months of 2022 with the first half of 2023, sales from this channel came to account for 41% of total sales. The introduction of the Switzerland channel also raised the average receipt by 100 percent.  ","block_tabs_tab_image":19413,"block_tabs_tab_link":null},{"block_tabs_tab_title":"B2C Logistics","block_tabs_tab_text":"For logistics management, DOPPELG\u00c4NGER opted for the B2C logistics infrastructure provided by Yocab\u00e9, which was specially designed to meet all the needs required by marketplaces.","block_tabs_tab_image":19170,"block_tabs_tab_link":null},{"block_tabs_tab_title":"ZFS Logistics","block_tabs_tab_text":"Then, in the third quarter of 2023, Zalando Logistics (ZFS) was introduced, which opened new markets and opportunities) in Spain, Poland, Austria, Belgium, the Netherlands, Denmark, Sweden, Ireland, Finland, Romania), achieving 30% more sales in just two months.","block_tabs_tab_image":19137,"block_tabs_tab_link":null},{"block_tabs_tab_title":"Customer care","block_tabs_tab_text":"Yocab\u00e9 has been in charge of customer service, billing and returns management in all countries where the brand has expanded its presence.","block_tabs_tab_image":19139,"block_tabs_tab_link":null},{"block_tabs_tab_title":"Women's collection introduction","block_tabs_tab_text":"Starting with the Fall-Winter 2023 season, we will also introduce the women's collection.","block_tabs_tab_image":19156,"block_tabs_tab_link":null}],"anchor_id":""},{"acf_fc_layout":"block_metrics","block_metrics_title":"The numbers of the partnership","block_metrics_subtitle":"","block_metrics_metrics":[{"block_metrics_metric_value":"+ 100%","block_metrics_metric_label":"Average receipt value"},{"block_metrics_metric_value":"+ 123%","block_metrics_metric_label":"Revenue growth"},{"block_metrics_metric_value":"50","block_metrics_metric_label":"test"}],"block_metrics_button":null,"block_metrics_background":["no"],"block_metrics_layout":"layout-2","anchor_id":""},{"acf_fc_layout":"block_section_title","block_section_title_label":"","block_title_section_title_make_label":"","block_section_title_title":"What about your brand?\n","block_section_title_text":"Are you already exploiting the full potential of marketplaces?","block_section_title_button":{"title":"Let's find out together","url":"https:\/\/www.yocabe.com\/richiedi-un-preventivo\/","target":""},"anchor_id":""},{"acf_fc_layout":"block_bulleted_text","block_bulleted_text_title":"The results of the partnership with YOCAB\u00c8","block_bulleted_text_text":"The partnership with Yocab\u00e9 has resulted in some significant benefits for DOPPELG\u00c4NGER:\n<ul>\n \t<li><strong>International expansion:<\/strong> Integration on a notable marketplace such as Zalando has enabled the brand, previously distributed nationally, to expand rapidly on an international scale.<\/li>\n \t<li><strong>Online sales growth:<\/strong> Comparing H1 of 2022 with H1 of 2023, thanks to the activation of the Switzerland channel, the development of other channels, such as the German channel, and the introduction of Zalando logistics, there is a 123% growth in sales.<\/li>\n \t<li><strong>Price control:<\/strong> Through the D2C model, DOPPELG\u00c4NGER has gained greater control over prices in all the markets in which it operates.<\/li>\n \t<li><strong>Efficient customer service:<\/strong> the brand no longer worries about handling customer inquiries, as Yocab\u00e9's customer service takes care of everything.<\/li>\n \t<li><strong>Detailed and multilingual catalog:<\/strong> The Yocab\u00e9 team creates product sheets optimized for each platform and language, ensuring a comprehensive and easily accessible catalog.<\/li>\n \t<li><strong>One interlocutor - numerous benefits:<\/strong> DOPPELG\u00c4NGER has simplified the management of online sales by interfacing only with Yocab\u00e9, which handles all phases of marketplace sales, from catalog creation to shipping.<\/li>\n \t<li><strong>Dedicated Pricing:<\/strong> We defined custom pricing according to sales channels and expected return rate.<\/li>\n \t<li><strong>Opening New Stores:<\/strong> Due to the data provided by Yocab\u00e9 regarding international expansion, DOPPELG\u00c4NGER is considering opening physical stores in countries where it is not yet present.<\/li>\n<\/ul>","anchor_id":"risultati"},{"acf_fc_layout":"posts_slider","posts_slider_title":"Articles from our Marketplace Observatory","posts_slider_text":"Your strategic guide in the world of e-commerce: in-depth analysis, market trends and exclusive insights to help you sell successfully on major marketplaces","posts_slider_button":{"title":"Take me to the articles","url":"https:\/\/www.yocabe.com\/osservatorio-marketplace\/blog\/","target":""},"show_selected_posts":["no"],"posts_slider_posts":null,"anchor_id":""}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success Stories: DOPPELG\u00c4NGER<\/title>\n<meta name=\"description\" content=\"Success Stories: DOPPELG\u00c4NGER. 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