{"id":20740,"date":"2025-01-31T16:52:13","date_gmt":"2025-01-31T15:52:13","guid":{"rendered":"https:\/\/www.yocabe.com\/marketplace\/amazon\/"},"modified":"2025-03-26T08:46:05","modified_gmt":"2025-03-26T07:46:05","slug":"amazon","status":"publish","type":"page","link":"https:\/\/www.yocabe.com\/en\/marketplace\/amazon\/","title":{"rendered":"Amazon"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":20736,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-generator.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-20740","page","type-page","status-publish","hentry"],"acf":{"content_generator":[{"acf_fc_layout":"single_text_block","content":"<h2>What is Amazon<\/h2>\r\nAmazon is the <strong>most popular generalist e-commerce platform on the planet<\/strong>. It serves over 180 countries, receives nearly 200 million visits each month, and has over 300 million registered users.\r\n\r\nBorn as an online bookstore, it is now a must-have online sales channel for most brands.\r\n<blockquote>Forty-nine percent of searches for a product on the web start right from Amazon (36 percent on search engines such as Google).<\/blockquote>\r\nThe <strong>variety of offerings<\/strong>, <strong>competitive prices<\/strong>, <strong>impeccable logistics<\/strong>, and the <em>\"customer first\" <\/em>approach are the key elements on which Jeff Bezos' giant has built its success over the past decade. A decade in which Amazon has been able to raise users' expectations and needs, providing them with <strong>faster and faster shipments, increasingly efficient services and innovative experiments<\/strong>.\r\n\r\nThese include tests on deliveries by drones or in the luggage of one's car, <a href=\"https:\/\/www.yocabe.com\/google-punta-sullo-shopping-visual-amazon-si-espande-a-est\/#amazon-copyright\">intellectual property protection services<\/a>, the<a href=\"https:\/\/www.yocabe.com\/amazon-zalando-ebay-le-novita-della-settimana\/\">app to scan items<\/a> and buy them in the platform, or the system that allows <a href=\"https:\/\/www.yocabe.com\/le-ultime-news-dalluniverso-amazon-co\/\">smart objects in the home<\/a> to buy on their own.\r\n\r\nUsers can <strong>sign up for a free Amazon membership or subscribe to <em>Prime<\/em> and <\/strong>get free 1-day delivery on 2 million products, access to streaming music, e-books, movies and TV series, unlimited photo storage space, and preview access to flash deals.","text_width":"sm","anchor_id":""},{"acf_fc_layout":"grid_banner_slim","grid_banner_title":"Your products right where customers are looking for them. Choose Yocabe","grid_banner_text":"Yocabe is the smart platform to multiply your online sales on marketplaces around the world right away","grid_banner_buttons":[{"button":{"title":"Sell on marketplaces with Yocabe","url":"https:\/\/www.yocabe.com\/en\/request-a-quote\/","target":""}}],"anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<h2>Why sell on Amazon<\/h2>\r\n<ul>\r\n \t<li>Amazon's numbers speak for themselves. This is a golden opportunity for brands to <strong>connect with millions of potential customers<\/strong>. An unthinkable result to achieve with other platforms or with their own e-commerce.<\/li>\r\n \t<li>Almost <strong>one in two users search for a product directly on Amazon<\/strong>. So it is a key channel for getting found by potential customers.<\/li>\r\n \t<li>Amazon product pages <strong>convert on average 5 times more<\/strong> than e-commerce product pages (especially if it is an unestablished brand)<\/li>\r\n \t<li>Amazon enjoys the <strong>full trust of its users<\/strong>. Trust that, due to <em>the halo effect<\/em>, also \"transfers\" to the products offered, especially if they carry the label \"sold by Amazon\" or \"shipped by Amazon.\"<\/li>\r\n \t<li>Selling on Amazon means ensuring <strong>extremely fast delivery times<\/strong>, another positive factor that reduces the friction to purchase.<\/li>\r\n<\/ul>\r\n<h2>How to sell on Amazon<\/h2>\r\nThere are three strategies for selling on Amazon:\r\n<ul>\r\n \t<li><strong>Vendor strategy<\/strong>: the brand sells products to Amazon, which resells them to end users. In this case, the brand loses all control over the final price and published content.<\/li>\r\n \t<li><strong>Seller Strategy<\/strong>: the brand sells products on Amazon, taking care of all stages of the sale: from catalog publishing to shipping, from customer service to returns.<\/li>\r\n \t<li><strong>Rely on a <a href=\"https:\/\/www.yocabe.com\/vantaggi\/\">Specialized Seller<\/a> that <\/strong>holds the technology, expertise, fiscal requirements, and experience necessary to enhance marketplace penetration<\/li>\r\n<\/ul>\r\nThe Professional Guide <a href=\"https:\/\/www.yocabe.com\/amazon-come-scegliere-la-strategia-di-vendita-adatta\/\">\"Amazon: which sales strategy is best for your Brand\"<\/a> delves into all the benefits and risks of each option.\r\n<h2>What to sell on Amazon<\/h2>\r\nAmazon is a <strong>generalist platform<\/strong>, thus suitable for selling everything from clothes to do-it-yourself tools. Fashion represents <strong>one of the most purchased categories online<\/strong>. It is no coincidence that Amazon dedicates an entire section to it, which in Italy is called <strong>Amazon Moda<\/strong>. Among the most searched categories are:\r\n<ul>\r\n \t<li>books (capturing the interest of 16 percent of users)<\/li>\r\n \t<li>health and beauty (12%)<\/li>\r\n \t<li>electronics and accessories (11%)<\/li>\r\n \t<li>home and kitchen (10%).<\/li>\r\n<\/ul>\r\n<strong>Food<\/strong> represents a <strong>new category<\/strong> in which the marketplace is focusing. With its <em>Amazon Prime Now<\/em> service (in Italy available in some cities such as Rome, Turin, and Milan), the platform guarantees <strong>delivery of fresh produce within two hours.<\/strong>\r\n\r\nAmazon.co.uk also devotes an entire section to <em>Made in Italy<\/em>.","text_width":"sm","anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"Selling on marketplaces: the 28 most common mistakes","grid_banner_text":"How easy is it to sell online on platforms such as Amazon, Zalando, eBay?\r\n","grid_banner_buttons":[{"button":{"title":"Download the guide","url":"https:\/\/www.yocabe.com\/en\/guide\/guide-see-on-marketplaces-the-28-mistakes-to-avoid\/","target":""}}],"grid_banner_image":19671,"anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<h2>How much does it cost to sell on Amazon<\/h2>\r\nAmazon envisions two sales plans:\r\n<ul>\r\n \t<li><strong>Basic Account:<\/strong> designed for small sellers. The service is free, but subject to severe limitations on the number of items that can be posted. Amazon charges a variable sales commission (6 to 20 percent) plus a fixed fee of \u20ac0.99<\/li>\r\n \t<li><strong>Account Pro<\/strong>: suitable for professionals, at a cost of \u20ac39\/month plus commissions on sales, varying according to product category.<\/li>\r\n<\/ul>\r\n<h2>Amazon shipping and returns<\/h2>\r\nIn the case of a Vendor Strategy, as mentioned, Amazon handles all stages of the sale. Sellers, on the other hand, can ship orders independently or rely on <strong>Amazon FBA<\/strong> logistics. In the latter case, Amazon is still in charge of all aspects: from shipping to returns, including multi-language customer service. With FBA, products are allocated in Amazon warehouses but-if needed-may be shipped to other channels.\r\n\r\nIn addition, thanks to Amazon's <strong>Pan European Program<\/strong>, products handled under FBA mode can be shipped throughout Europe at the cost of local shipping. In the FBA model, in addition to <strong>sales commissions<\/strong> (which depend on the category and market), the Seller pays <strong>logistics fees<\/strong>, consisting of handling and storage costs.\r\n\r\nAt Amazon, <strong>returns are free<\/strong> and can be made <strong>within 30 days<\/strong> of delivery.\r\n<h2>How to promote products on Amazon?<\/h2>\r\nTo increase visibility and sales, Amazon provides several marketing tools, including:\r\n<ul>\r\n \t<li><strong>Sponsored Brand<\/strong>: ads that show the brand logo, a custom title and up to three products. They appear in connection with a search, then are triggered by keywords. Sponsored Brands are available to any brand, retailer or agency registered with the Amazon Brand Registry (Brand Registry).<\/li>\r\n \t<li><strong>Sponsored Product<\/strong>: listings that show one or more product pages among the search results. They are triggered in relation to a specific search (example \"sports shoes\"). Sponsored products appear along with organic results.<\/li>\r\n \t<li><strong>Stores:<\/strong> multi-page digital spaces dedicated to a single brand. Only those with <em>Brand Registry<\/em> can open an Amazon Store.<\/li>\r\n<\/ul>\r\nThis <a href=\"https:\/\/www.yocabe.com\/amazon-advertising-strumenti-pubblicitari-per-aumentare-visibilita-e-vendite-online\/\">article<\/a> delves into <strong>all the marketing tools<\/strong> to increase visibility and sales on Amazon.","text_width":"sm","anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"How to reach more customers online?","grid_banner_text":"We conducted an in-depth analysis of the global marketplace landscape in 2024.","grid_banner_buttons":[{"button":{"title":"Take me to the map","url":"https:\/\/www.yocabe.com\/en\/guide\/map-marketplace-2024-the-smart-platform-to-multiply-your-online-marketplace-sales\/","target":""}}],"grid_banner_image":19848,"anchor_id":""},{"acf_fc_layout":"single_text_block","content":"","text_width":"grid","anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"","grid_banner_text":"","grid_banner_buttons":[{"button":null}],"grid_banner_image":22228,"anchor_id":""},{"acf_fc_layout":"faq_grid","faq_section_title":"","faq_list":[{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""}],"faq_support_title":"","faq_support_text":"","faq_support_button":null,"anchor_id":""}],"channel_sidebar":["yes"],"title_generator":[{"acf_fc_layout":"page_hero","page_hero_layout":"two_columns_spare","page_hero_subtitle":"","page_hero_title":"Selling on Amazon","page_hero_text":"Find out how Yocabe can help you see on Amazon","page_hero_buttons":null,"page_hero_search":"","page_hero_image":14978,"page_hero_background":"gradient","page_hero_cards_opacized":""}],"channel_sidebar_data":[{"data_title":"Website","data_text":"www.amazon.com\/"},{"data_title":"Foundation year","data_text":"1994"},{"data_title":"Main country","data_text":"USA"},{"data_title":"Main countries in which it operates","data_text":"180 including the United States, Brazil, Canada, China, France, Germany, India, Italy, the Netherlands, Mexico, Spain, Turkey, the United Arab Emirates, Australia, Japan, Singapore"},{"data_title":"Published Products","data_text":"235 million products"},{"data_title":"Monthly web visits","data_text":"183 million"},{"data_title":"Registered Users","data_text":"304 million"},{"data_title":"Main categories","data_text":"Technology, electronics, fashion, games, books, cosmetics, food"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What, how and why to sell online on Amazon - Yocabe<\/title>\n<meta name=\"description\" content=\"Born as an online bookstore, today Amazon is a must-have online sales channel for most brands. 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