{"id":20744,"date":"2025-01-31T16:51:55","date_gmt":"2025-01-31T15:51:55","guid":{"rendered":"https:\/\/www.yocabe.com\/marketplace\/zalando\/"},"modified":"2025-03-26T09:06:19","modified_gmt":"2025-03-26T08:06:19","slug":"zalando","status":"publish","type":"page","link":"https:\/\/www.yocabe.com\/en\/marketplace\/zalando\/","title":{"rendered":"Zalando"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":20736,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-generator.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-20744","page","type-page","status-publish","hentry"],"acf":{"content_generator":[{"acf_fc_layout":"single_text_block","content":"

What is Zalando<\/h2>\r\nZalando is one of the most established and popular fashion e-commerce platforms<\/strong>. It was founded in 2008 as an online shoe retailer. Today it is the No. 1 fashion marketplace in Europe. The German domain zalando.de<\/em> is the 18th most visited online fashion retailer <\/strong>in the world.\r\n\r\nZalando boasts millions of members<\/strong> and is home to thousands of clothing, accessories, footwear and cosmetics brands<\/strong>. The Designer <\/em>section encompasses luxury brands<\/strong>, including Just Cavalli, Versace Jeans Couture, Emporio Armani, and Michael Kors.\r\n\r\nIn 2010, it launched a section dedicated to private sales<\/a>: Zalando Priv\u00e9 <\/strong>(Lounge, in some countries), with time-based promotions with discounts of up to 75%<\/strong>.\r\n

Why sell on Zalando<\/h2>\r\nThe German marketplace is a strategic sales channel for at least 6 reasons:\r\n

1. It is a popular shopping site<\/h3>\r\nZalando has a high number of registered<\/strong> users<\/strong> and, in the countries where it is most present, records about 12.4 million monthly web visits<\/strong>. It therefore represents a must-have global showcase <\/strong>for all fashion and lifestyle<\/em> brands.\r\n

2. It is not necessary to offer steep discounts<\/h3>\r\nUnlike other platforms, selling on Zalando does not require engaging in a \"price war.\"\r\n
You can also sell products from the current season<\/strong> at the same price point as other sales channels.<\/blockquote>\r\n

3. Offers free return within 100 days<\/h3>\r\nThe ability to return an order easily and in such a large time frame helps reduce the friction to purchase.\r\n

4. Zalando knows users very well<\/h3>\r\nThanks to its complex artificial intelligence algorithms, the marketplace offers content<\/a> that reflects the individual person's tastes<\/strong> and preferences<\/strong>.\r\n
Recent data show that the average Zalando shopping cart value increases by 40 percent<\/a> when the platform provides suggestions and recommendations on products of potential interest.<\/blockquote>\r\n

5. Extreme attention to detail and content<\/h3>\r\nThe look and feel<\/em> of the site is designed for fashion brands. The neat, clean graphics and consistent, quality images help create pleasant and smooth browsing experiences<\/strong>.\r\n
In fact, to sell on Zalando, one must meet very strict publishing standards<\/strong> (compared to other marketplaces).<\/blockquote>","text_width":"sm","anchor_id":""},{"acf_fc_layout":"grid_banner_slim","grid_banner_title":"Your products right where customers are looking for them. Choose Yocabe","grid_banner_text":"The smart platform to multiply your online sales on marketplaces around the world, right away\r\n","grid_banner_buttons":[{"button":{"title":"Sell on marketplaces with Yocabe","url":"https:\/\/www.yocabe.com\/en\/request-a-quote\/","target":""}}],"anchor_id":""},{"acf_fc_layout":"single_text_block","content":"

6. It is an increasingly sustainability-oriented channel<\/h3>\r\nWith its do.More<\/em> strategy, Zalando is focusing heavily on sustainability. There are thousands of products with the tag \"sustainable\" on the marketplace.\r\n
By 2023, Zalando will cut off all brands that do not meet precise ethical and sustainable standards from the platform.<\/blockquote>\r\nPresiding over a platform that is attentive to human rights and environmental protection can also benefit the image of the brands<\/strong> within it, due to a halo effect.<\/strong>\r\n
Four out of 10 Zalando customers buy sustainable products, and their number has more than doubled since the early 2020s.<\/blockquote>\r\n

How to sell on Zalando<\/strong><\/h2>\r\nBrands\/resellers can opt for three different sales strategies:\r\n
    \r\n \t
  1. Sell part of the products to Zalando (as if it were a traditional retailer); therefore, it is Zalando that handles all stages of the sale<\/strong>.<\/li>\r\n \t
  2. Selling through Zalando as a Partner. In this case Zalando is precisely a marketplace through which to reach end users. All stages of the sale are the responsibility of the partner<\/strong> (catalog creation, shipping, customer service, etc.). Zalando recently stated that by 2023 the Partner Program will be the main business model. To sign up as a partner, an application should be sent to partnerprogram@zalando.it<\/li>\r\n \t
  3. Rely on a Specialized Partner<\/a><\/strong> who already holds the right resources, technologies, skills, and logistical organization.<\/li>\r\n<\/ol>\r\nTo support traditional retailers struggling with the Covid-19 pandemic, Zalando has also launched a fourth sales mode: the Connected Retail<\/strong><\/a>. With this program, physical retailers (large and small) can sell online on Zalando.\r\n\r\nTo join, one must have a physical store, an inventory management system, and items with registered codes.\r\nOnce an order is received, preparation and shipment of the package is the responsibility of the retailer.\r\n\r\nThe initiative was launched in Germany and the Netherlands and then expanded to other European countries. Today many European stores sell online on Zalando.","text_width":"sm","anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"Selling on Zalando","grid_banner_text":"models, strategies and data in 35 points","grid_banner_buttons":[{"button":{"title":"Download the guide","url":"https:\/\/www.yocabe.com\/en\/guide\/selling-on-zalando-in-35-points-patterns-strategies-and-data\/","target":""}}],"grid_banner_image":21997,"anchor_id":""},{"acf_fc_layout":"single_text_block","content":"

    What to sell on Zalando<\/h2>\r\nZalando is a sales channel focused on fashion, beauty and lifestyle<\/strong>. The marketplace also hosts special collections<\/strong> (capsules) or items produced exclusively for this channel.\r\n\r\nThe German platform has a second hand<\/em> section, where users can buy and sell used garments.\r\n\r\nZalando Priv\u00e9\/Lounge<\/strong> also features the home & design<\/strong> category.\r\n

    How much does it cost to sell on Zalando<\/h2>\r\nThe seller is required to pay commissions<\/strong> that vary by commodity category and product.\r\n
    For some merchandise categories, selling on Zalando may be less expensive than on Amazon.<\/blockquote>\r\nThis is the case for footwear with a price below 49\u20ac: on Amazon the commissions amount to 15%, on Zalando, on the other hand, they represent 5% of the total price.\r\n

    Shipping and returns on Zalando<\/h2>\r\nShipping is entirely the responsibility of the brand\/reseller. For orders of 24.90 euros and above, the customer is entitled to free delivery<\/strong> (guaranteed within 3-5 business days). Buyers can return an order free of charge<\/strong> within 100 days of product delivery.\r\n\r\nZalando Partners have the opportunity to lean on the marketplace's logistics infrastructure-Zalando Fulfillment Solutions (ZFS)<\/strong>.\r\n

    How to promote products on Zalando<\/h2>\r\nTo increase visibility, brand awareness, and sales, Zalando supports brands and partners by working out tailor-made promotion strategies with them. The unit<\/em> dedicated to marketing is called ZMS (Zalando Marketing Services).<\/strong> Unlike Amazon, it is not possible to activate campaigns in self-service mode.\r\n\r\nAdvertising activities can take advantage of one or more of the following formats:\r\n
      \r\n \t
    • Homepage Teaser<\/strong>, a creative that is shown in the first or second position of the home page.<\/li>\r\n \t
    • Engagement Teaser<\/strong>, image or video placed on the home page, ideal for a story-telling narrative.<\/li>\r\n \t
    • Category Ad<\/strong>, an image linked to a specific category, ideal for generating awareness and engagement.<\/li>\r\n \t
    • Countdown Teaser<\/strong>, a countdown to generate popularity on new or special products.<\/li>\r\n \t
    • In-catalogue Teaser,<\/strong> an image that appears while browsing within a category.<\/li>\r\n \t
    • Co-curated<\/strong> products, a solution to push products to the top of the search page.<\/li>\r\n \t
    • Newsletter Teaser<\/strong>, a creative promoted through a newsletter campaign in more than 14 European markets<\/li>\r\n<\/ul>\r\nIn mobile<\/strong> navigation, however, there are:\r\n
        \r\n \t
      • Video<\/strong><\/li>\r\n \t
      • Product Carousels<\/strong><\/li>\r\n \t
      • Brand Carousels<\/strong><\/li>\r\n<\/ul>\r\nZalando then has a platform dedicated to collaborations with influencers<\/strong>, which is called Collabary by Zalando<\/em>.","text_width":"sm","anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"How to reach more customers online?","grid_banner_text":"We conducted an in-depth analysis of the global marketplace landscape in 2024.","grid_banner_buttons":[{"button":{"title":"Take me to the map","url":"https:\/\/www.yocabe.com\/en\/guide\/map-marketplace-2024-the-smart-platform-to-multiply-your-online-marketplace-sales\/","target":""}}],"grid_banner_image":22228,"anchor_id":""},{"acf_fc_layout":"faq_grid","faq_section_title":"","faq_list":[{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""},{"faq_list_question":"","faq_list_answer":""}],"faq_support_title":"","faq_support_text":"","faq_support_button":null,"anchor_id":""}],"channel_sidebar":["yes"],"title_generator":[{"acf_fc_layout":"page_hero","page_hero_layout":"two_columns_spare","page_hero_subtitle":"","page_hero_title":"Selling on Zalando","page_hero_text":"Learn how Yocabe can help you sell on Zalando","page_hero_buttons":null,"page_hero_search":"","page_hero_image":15066,"page_hero_background":"gradient","page_hero_cards_opacized":""}],"channel_sidebar_data":[{"data_title":"Website","data_text":"www.zalando.com"},{"data_title":"Foundation year","data_text":"2008"},{"data_title":"Main country","data_text":"Germany"},{"data_title":"Main countries in which it operates","data_text":"23 countries including Germany, France, Italy, the United Kingdom, the Netherlands, Sweden, Poland and Belgium"},{"data_title":"Monthly web visits","data_text":"12.4 million visits"},{"data_title":"Main categories","data_text":"Clothing, accessories, footwear, beauty and body care"}]},"yoast_head":"\nSelling on Zalando: how, what, why and how much it costs - 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