{"id":12514,"date":"2023-11-23T09:50:17","date_gmt":"2023-11-23T08:50:17","guid":{"rendered":"https:\/\/www.yocabe.com\/?p=12514"},"modified":"2025-04-09T15:51:20","modified_gmt":"2025-04-09T14:51:20","slug":"black-friday-2023-predictions-and-expectations-for-the-most-anticipated-shopping-event-of-the-year","status":"publish","type":"post","link":"https:\/\/www.yocabe.com\/en\/black-friday-2023-predictions-and-expectations-for-the-most-anticipated-shopping-event-of-the-year\/","title":{"rendered":"Black Friday 2023: predictions and expectations for the most anticipated shopping event of the year"},"content":{"rendered":"\r\n
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Understanding the perspectives of an event like Black Friday 2023 becomes crucial for consumers and industry players. What to expect?<\/p>\n","protected":false},"author":2,"featured_media":16389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[228],"tags":[],"class_list":["post-12514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplace-observatory"],"acf":{"content_generator":[{"acf_fc_layout":"single_text_block","content":"With the accelerated pace of modern commerce, understanding the perspectives of a significant event like Black Friday<\/strong> becomes crucial for consumers and industry players.\r\n\r\nBlack Friday, in fact, marks the peak of the shopping season<\/strong>, kicking off the holiday spending period.\r\n\r\nIt represents a major opportunity for online sales<\/strong>, being one of the most significant promotional moments in the commercial landscape, as it exerts a considerable influence on the behavior patterns of both consumers and retailers<\/strong>. Therefore, being prepared is essential.\r\n\r\nWhat can we expect from this Black Friday 2023? What do the forecasts say? Are the expectations positive?","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"","anchor_id":""},{"acf_fc_layout":"block_image","image":14373,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Black Friday: What Happened in 2022?","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"In 2022<\/strong>, Amazon<\/strong> announced that sales from independent retailers during the Black Friday weekend surpassed the billion-dollar mark<\/strong>, indicating growth compared to the previous year. According to Adobe Analytics<\/strong>, Black Friday saw online spending of $9.12 billion<\/strong>, followed by Cyber Monday with an additional influx of $11.3 billion<\/strong>, only in the United States<\/strong>.\r\n\r\nData from the 2022 edition of the Black Friday shopping event on Amazon highlighted that the actual shopping day typically records the highest performance. Compared to the average sales of the preceding week, Black Friday sales increased by 440%<\/strong> on November 25, 2022, in Germany. However, the most significant increase occurred in Italy<\/strong>, where online sales surged by 476%<\/strong> during Black Friday.\r\n\r\nThroughout 2022, according to a survey conducted by the Boston Consulting Group<\/strong>, the average per capita spending<\/strong> of Italians during the Black Friday period was around \u20ac255<\/strong>, showing a slight decline compared to 2021<\/strong> when it was around \u20ac260<\/strong>. This decrease was influenced by rising prices and a reduced willingness to spend on non-essential items.","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"What to Expect in 2023?","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"According to the latest Ambrosetti-Amazon report<\/strong> in September, online purchases are expected to increase by +13%<\/strong> in 2023<\/strong>, reaching \u20ac54 billion<\/strong>. Specifically, a further +5%<\/strong> increase is expected for Black Friday<\/strong>, the peak moment of online purchases. This growing trend in digital transactions is the result of the increased user-friendliness of websites and the speed of delivery.\r\n\r\nIn 2023, socio-political and economic dynamics<\/strong> are deeply influencing purchasing decisions, directing them towards a more reasoned and targeted direction in line with real needs. According to the Boston Consulting Group, regarding Black Friday, 80%<\/strong> of Italians express concern about the global geopolitical landscape and the inevitable rise in inflation, anticipating lower spending compared to the previous year.\r\n\r\nA study conducted by Unguess and Scalapay suggests an expected average spending of \u20ac238. However, many will take advantage of the opportunity to get ahead with some Christmas shopping.","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Global Trends and Purchase Channels for Black Friday 2023","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"Analyzing macroeconomic data, 2023<\/strong> is expected to be a<\/strong> year of growth<\/strong> in terms of total sales volumes<\/strong>, despite the uncertain geopolitical context and rising inflation. Current data indicates a steady growth in sales, both online and offline.\r\n\r\nDelving into the digital landscape, according to the Boston Consulting Group, marketplaces<\/strong> are expected to be the main purchasing channels<\/strong>, with direct brand websites experiencing a 9% lower traffic decline compared to the previous year.","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Black Friday 2023 Trends","anchor_id":""},{"acf_fc_layout":"block_image","image":14374,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"#Sustainability","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"The first trend highlighted by BCG concerns sustainable purchases<\/strong>, a growing trend especially among younger generations, a direct response to the increasingly impactful climate events we experience daily.\r\n\r\nTo maximize profits and gain consumer trust, companies will need to pay greater attention to the ecological aspects in the production and packaging of products.\r\n\r\nNumerically, 59% of respondents stated their intention to predominantly buy from local businesses, while 54% will opt for eco-friendly or recycled material products.","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"#Artificial Intelligence (AI)","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"Another potential trend revolves around the use of AI in purchases: a study conducted by Shopify and Sapio reveals that 69% of respondents believe AI will facilitate the discovery of new brands and products. Additionally, 74% believe it will be useful for comparing discounts and offers, while 67% anticipate that it will simplify receiving advice based on past purchases.","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"#Rising Social Commerce","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"The third rising trend is Social Commerce, shopping through social media. According to Shopify and Sapio, 33% of respondents are willing to make purchases on Instagram (an increase from the previous year's 28%), followed by Facebook at 31% (consistent with the previous year's 32%) and TikTok at 28% (+7% from 2022).","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"What will consumers buy during Black Friday?","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"According to Statista, in 2023, 62% of Italian consumers interested in Black Friday shopping expressed a desire to purchase fashion items. According to the survey, the most popular product category was consumer electronics<\/strong> and appliances<\/strong>, preferred by 67% of surveyed consumers, followed by fashion items<\/strong> (62%) and home products<\/strong> (37%).","anchor_id":""},{"acf_fc_layout":"block_image","image":14375,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Conclusions","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"Understanding the perspectives of Black Friday allows for adaptation to changing consumer behaviors during the \"hottest\" days of the year, as impulse buying, the search for advantageous deals, and preparation for the holidays significantly influence market dynamics.\r\n\r\nOptimizing online presence during the Black Friday period proves extremely advantageous. Being prepared is indispensable.\r\n\r\nMarketplaces represent the predominant channels for consumer purchases, especially during these crucial moments of the year. As the data shows, they are fundamental for reaching the audience.","anchor_id":""}]},"yoast_head":"\nBlack Friday 2023: Predictions for the Shopping Event of the Year<\/title>\n<meta name=\"description\" content=\"Understanding the perspectives of an event like Black Friday 2023 becomes crucial for consumers and industry players. 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