{"id":12541,"date":"2024-01-17T18:58:28","date_gmt":"2024-01-17T17:58:28","guid":{"rendered":"https:\/\/www.yocabe.com\/?p=12541"},"modified":"2025-04-15T15:26:15","modified_gmt":"2025-04-15T14:26:15","slug":"where-to-sell-online-in-italy-the-ranking-of-the-most-popular-marketplaces-in-2023","status":"publish","type":"post","link":"https:\/\/www.yocabe.com\/en\/where-to-sell-online-in-italy-the-ranking-of-the-most-popular-marketplaces-in-2023\/","title":{"rendered":"Where to sell online in Italy: the ranking of the most popular marketplaces in 2023"},"content":{"rendered":"\r\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-57\">\r\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\r\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group\">\r\n<div class=\"relative flex w-full flex-col lg:w-[calc(100%-115px)] agent-turn\">\r\n<div class=\"flex-col gap-1 md:gap-3\">\r\n<div class=\"flex flex-grow flex-col max-w-full\">\r\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"44ac4be4-bb9c-44e3-bc3a-bb71c4df7b4c\">\r\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\r\n<p>&nbsp;<\/p>\r\n<h2>\u00a0<\/h2>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Electronic commerce websites sites are experiencing a significant expansion phase. What are its primary markets?<\/p>\n","protected":false},"author":2,"featured_media":21547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[228],"tags":[],"class_list":["post-12541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplace-observatory"],"acf":{"content_generator":[{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Italian companies invest in marketplaces? And what are the main marketplaces in Italy?","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"The snapshot taken from the 2023 report \"E-commerce in Italy\" by Casaleggio Associati highlights that most companies concentrate their resources on one or a few channels.\r\n\r\n<strong>65% of Italian e-commerce businesses sell on marketplaces<\/strong>. 46% of these are present on only 2-3 platforms simultaneously.","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"What are consumers looking for?","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"According to <a href=\"https:\/\/www.yocabe.com\/en\/\"><strong>Yocab\u00e8<\/strong><\/a>'s research, \"<strong>E-commerce: companies and consumers facing the challenge of e-shopping<\/strong>,\" it's interesting to note that a whopping 91% of consumers engaged in online shopping regularly prefer using marketplace platforms as their main purchasing channel.\r\n\r\nFurthermore, among the main marketplaces in Italy that have been most utilized for online purchases in the last year are <strong>Amazon<\/strong> (95%), <strong>eBay<\/strong> (41.6%), and <strong>Zalando<\/strong> (39%).\r\n\r\nBased on the data from the study, the advantages of purchasing through marketplace platforms are mainly the precisely indicated<strong> shipping times<\/strong> and the <strong>security<\/strong> of buying through a known brand.\r\n\r\n&nbsp;","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Ranking of the main marketplaces in Italy","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<h3>#1 Amazon<\/h3>\r\nWhen Italian brands enter the world of marketplaces, <a href=\"https:\/\/www.yocabe.com\/canali\/cosa-e-come-vendere-online-su-amazon\/\">Amazon<\/a> is almost always the natural choice. And rightly so.\r\n\r\nJeff Bezos's platform is, in fact, <strong>the most popular<\/strong> in our country. In 2023, Amazon generated an average of 160 million monthly sessions with a decrease of about 14 million visits compared to 2022.\r\n<h3>#2 eBay<\/h3>\r\nThe second most visited e-commerce platform by Italians is the Californian eBay. Ranked among <strong>the top 50 most visited sites worldwide<\/strong>, eBay sells in nearly 30 countries and hosts 1 billion items of any category, including fashion, furniture and garden, auto parts, technology. In 2023, ebay.it attracted an average of 45 million visits per month (in line with 2022).\r\n<h3>#3 AliExpress<\/h3>\r\nAliExpress is a platform that hosts small independent retailers, owned by Alibaba. Originally created to offer global visibility to small Chinese businesses, it is now open to retailers of other nationalities (including Italy, Spain, Turkey, Russia).\r\n\r\nThe Italian version of AliExpress is visited on average almost 14.2 million times per month (in 2022, it was 11 million).\r\n<h3>#4 Temu<\/h3>\r\nIn fourth place is Temu, which, with an average of 14 million monthly visits, pushes Zalando down to fifth place in the ranking. It is a Chinese e-commerce platform launched in the United States in 2022. It arrived in Europe in 2023, altering the balance in most marketplace rankings.\r\n<h3>#5 Zalando<\/h3>\r\nWith a decrease of about 3 million visits per month compared to 2022, Zalando is the fifth most visited marketplace in Italy. Compared to the 2022 ranking, the German site drops two positions in favor of ManoMano.\r\n\r\nEven Zalando Priv\u00e9, the section dedicated to private sales, has seen a decrease in visits of almost 10% year on year. In the recent period, Zalando Priv\u00e9 recorded 3 million visits.\r\n<h3>#6 Leroy Merlin<\/h3>\r\nThe famous French chain of stores specializing in DIY, construction, gardening, decoration, and bathroom furnishings launched its marketplace in Italy in 2021, which now receives an average of 9 million monthly visits.\r\n<h3>#7 ManoMano<\/h3>\r\nWith an average of over 8.4 million visits per month, the French DIY and gardening site ManoMano is the sixth most visited marketplace in Italy. Compared to 2022, it recorded a decrease in visits of about 4%.\r\n<h3>#8 Decathlon<\/h3>\r\n<img class=\"alignnone wp-image-12458 size-medium\" src=\"https:\/\/www.yocabe.com\/wp-content\/uploads\/2021\/07\/Grafica-contenuti-articoli-25-300x71.png\" alt=\"the main marketplaces in Italy\" width=\"300\" height=\"71\" \/>\r\n\r\nDecathlon, the French company that brings together over 1500 sports goods stores worldwide under its own brand, also launched its marketplace in Italy in 2021. It now garners an average of 7 million monthly visits.\r\n<h3>#9 IBS<\/h3>\r\nIBS was born in the late '90s as an online platform to buy books. Since 2017, it has been possible to buy video games, movies, music, gift items, and technology on IBS. The Italian platform hosts over 5 million references, in line with 2022.\r\n<h3>#10 ePrice<\/h3>\r\nePrice is an Italian marketplace specializing in appliances and technology. Targeting 4 million Italians, it hosts about 8 million references. With over a million sessions per month, ePrice is the tenth most relevant marketplace site in Italy.\r\n<h3>#11 Veepee<\/h3>\r\nIt is <strong>the online outlet for fashion<\/strong>. With millions of registered customers accessing a selection of clothing, personal care products, and technology at discounted prices. Part of the Vente Priv\u00e9e group, it is also popular in Spain, Brazil, Mexico, and France.\r\n\r\nIn our country, it receives an average of over one million visits per month, positioning itself as the eleventh most used marketplace in Italy.","anchor_id":""}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The main marketplaces in Italy: where to sell online<\/title>\n<meta name=\"description\" content=\"What are the main marketplaces in Italy that Italian companies focus on the most? 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