{"id":20810,"date":"2025-01-07T16:33:08","date_gmt":"2025-01-07T15:33:08","guid":{"rendered":"https:\/\/www.yocabe.com\/zalando-changes-the-rules-of-the-game-starting-today-30-day-returns-in-italy-as-well\/"},"modified":"2025-04-15T13:56:58","modified_gmt":"2025-04-15T12:56:58","slug":"zalando-changes-the-rules-of-the-game-starting-today-30-day-returns-in-italy-as-well","status":"publish","type":"post","link":"https:\/\/www.yocabe.com\/en\/zalando-changes-the-rules-of-the-game-starting-today-30-day-returns-in-italy-as-well\/","title":{"rendered":"Zalando changes the rules of the game: starting today 30-day returns in Italy as well"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Starting today 30-day returns also in Italy: Zalando is changing the rules of the game. What does it mean for consumers and brands? <\/p>\n","protected":false},"author":2,"featured_media":16311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[227,228,229],"tags":[],"class_list":["post-20810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-marketplace","category-marketplace-observatory","category-zalando"],"acf":{"content_generator":[{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"What does it mean for consumers and brands?","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"In the world of e-commerce<\/strong>, especially in the fashion<\/strong> industry, the phenomenon of returns<\/strong> is one of the most complex challenges to manage.<\/span>\r\n\r\nThis is not just a logistical issue, but a key element<\/strong> that affects brand perception<\/strong>, customer loyalty<\/strong>, and operating costs<\/strong>.<\/span>\r\n\r\nFor consumers, the ability to return an item without difficulty means being able to buy without risk<\/strong> and is the most relevant factor in converting visits into purchases; for businesses, however, it is a significant cost that must be managed with targeted strategies.<\/span>\r\n\r\nAmong the market leaders<\/strong> setting the standard in returns, Zalando<\/strong><\/a> stands out for its revolutionary vision<\/strong>.<\/span>\r\n\r\nSince its inception, the German platform has made free and up to 100-day returns<\/strong> a cornerstone of its business model<\/strong>, earning it a leading position in the industry.<\/span>\r\n\r\nHowever, the balance between economic sustainability<\/strong> and customer satisfaction<\/strong> is delicate, and it is on this balance that Zalando's recent change in its returns policy<\/strong> is placed.<\/span>\r\n\r\nIn October 2024, Zalando reduced the return window from 100 days to 30 days in four key markets-France, Spain, Austria, and Switzerland-and now in Germany, Italy, and the Netherlands. <\/b>\r\n\r\nWhat will this change entail, what will be the repercussions and what will be the benefits for brands? Yocab\u00e9's Marketplace Observatory<\/a> took an in-depth look at this transformation to assess the impact on purchase and return behaviors. Here's what we found out. <\/b>","anchor_id":""},{"acf_fc_layout":"block_image","image":14313,"block_image_width":"small","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"The Weight of Returns in Fashion eCommerce","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h3","content":"An Industry in Motion","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"In the fashion industry<\/strong>, returns<\/strong> are an integral part of the shopping experience<\/strong>.<\/span>\r\n\r\nOnline shopping<\/strong> involves a level of uncertainty<\/strong> that does not exist in physical stores: sizes, colors and materials may not meet customer expectations. Industry studies show that: <\/span>\r\n