{"id":20814,"date":"2024-11-29T13:27:59","date_gmt":"2024-11-29T12:27:59","guid":{"rendered":"https:\/\/www.yocabe.com\/black-friday-2024-what-marketplaces-have-put-in-place-for-the-highlight-of-the-ecommerce-world\/"},"modified":"2025-04-15T14:04:33","modified_gmt":"2025-04-15T13:04:33","slug":"black-friday-2024-what-marketplaces-have-put-in-place-for-the-highlight-of-the-ecommerce-world","status":"publish","type":"post","link":"https:\/\/www.yocabe.com\/en\/black-friday-2024-what-marketplaces-have-put-in-place-for-the-highlight-of-the-ecommerce-world\/","title":{"rendered":"Black Friday 2024: what marketplaces have put in place for the highlight of the ecommerce world"},"content":{"rendered":"<ul>\n<li><\/li>\n<\/ul>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<hr \/>\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"68172bdc-879b-465e-9718-a3e236a9eda1\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr \/>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<blockquote><p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday 2024: the must-do event for millions of consumers and businesses, where marketplaces are a key channel.<\/p>\n","protected":false},"author":2,"featured_media":16325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[233,223,228],"tags":[],"class_list":["post-20814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-en","category-analysis-trends","category-marketplace-observatory"],"acf":{"content_generator":[{"acf_fc_layout":"single_text_block","content":"<strong>Black Friday<\/strong> has become a must-do event for millions of consumers and businesses around the world, including Italy.\r\n\r\nAccording to forecasts, this edition of Black Friday 2024 is expected to be particularly interesting due to an economic environment that appears more stable than in previous years.\r\n\r\nLower inflationary pressures are encouraging <strong>planned and conscious shopping<\/strong>, with<strong> 46 percent of Italians<\/strong> saying they will take advantage of promotions for targeted spending, up from 34 percent in 2023, the <strong>PwC report<\/strong> reported.\r\n\r\nHere are some key trends:\r\n<ul>\r\n \t<li><strong>Increase in online shopping<\/strong>: Black Friday continues to be dominated by e-commerce, with <strong>78 percent of Italian consumers<\/strong> (up from 44 percent a year earlier) using online platforms to research information and make purchases, according to data from <strong>PwC<\/strong>.<\/li>\r\n \t<li><strong>Extended duration of promotions<\/strong>: No longer limited to a single day, Black Friday deals cover up to 10 days, including Cyber Monday. This allows merchants to better manage traffic spikes and users to plan ahead, as highlighted by <strong>Netcomm<\/strong>.<\/li>\r\n \t<li><strong>Featured Categories<\/strong>: Electronics, fashion and home are the most popular categories, with a growing focus on durable and functional products. Technology remains a major player, despite a slight decline from 2023 (-14 percent), according to the <strong>PwC report<\/strong>.<\/li>\r\n \t<li><strong>Sustainability and conscious shopping<\/strong>: More and more consumers are choosing durable and functional products with a view toward quality and value.<\/li>\r\n<\/ul>","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Strategies and deals on major Italian marketplaces for Black Friday 2024: Amazon, eBay, Zalando, Yoox and About You","anchor_id":""},{"acf_fc_layout":"block_image","image":19571,"block_image_width":"small","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<h3><a href=\"https:\/\/www.yocabe.com\/canali\/cosa-e-come-vendere-online-su-amazon\/\"><strong>Amazon<\/strong><\/a><\/h3>\r\nAmazon has extended its deals for an entire week, Nov. 21-29, with significant discounts on more than 35 categories.\r\n\r\nFrom appliances and beauty products to fashion and technology, Amazon has made exclusive benefits available to Prime members, such as free shipping and early notifications via Alexa.\r\n\r\nThe platform is famous for its \"Lightning Deals\" and daily themed offers, which incentivize planned shopping.","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<h3><a href=\"https:\/\/www.yocabe.com\/canali\/cosa-e-come-vendere-su-ebay\/\"><strong>eBay<\/strong><\/a><\/h3>\r\neBay remains a key platform for those looking for deals on technology and refurbished products, a trend that is growing strongly due to a growing focus on sustainability.\r\n\r\nThe platform has chosen to activate the <strong>Black Friday<\/strong> campaign during the 24 hours of Friday, Nov. 29, and Monday, Dec. 2, <strong>Cyber Monday<\/strong>.\r\n\r\neBay has set discounts on a wide range of products for Black Friday 2024, including smartphones, technology, games, fashion, furniture and appliances, with new and refurbished options.","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<h3><a href=\"https:\/\/www.yocabe.com\/canali\/cosa-e-come-vendere-su-zalando\/\"><strong>Zalando<\/strong><\/a><\/h3>\r\n<div class=\"flex max-w-full flex-col flex-grow\">\r\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"68172bdc-879b-465e-9718-a3e236a9eda1\" data-message-model-slug=\"gpt-4o\">\r\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\r\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\r\n\r\n<strong>Zalando's Black Friday<\/strong> started on Nov. 29, but the deals have already been activated a few days earlier and will last until the end of the month.\r\n\r\nThe biggest days run <strong>from Nov. 29 to Dec. 2<\/strong>, with discounts of up to 50 percent on clothing, shoes and accessories, including winter items such as coats, jackets and sweaters.\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<h3><a href=\"https:\/\/www.yocabe.com\/canali\/it_vendere-su-yoox\/\"><strong>Yoox<\/strong><\/a><\/h3>\r\nYoox has launched an 11-day discount campaign (Nov. 23 to Dec. 3), highlighting luxury brands such as Dolce &amp; Gabbana and Versace.\r\n\r\nYoox offers discounts not only on classic garments, but also on eco-friendly items from the YOOXYGEN line. During \"Black Week,\" customers can take advantage of perks such as free shipping, perfect for anticipating holiday gifts or renewing the wardrobe.","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<h3><a href=\"https:\/\/www.yocabe.com\/en\/marketplace\/about-you\/\"><strong>About You<\/strong><\/a><\/h3>\r\nABOUT YOU, for <strong>Black Friday 2024<\/strong>, has adopted a strategy focused on an extended duration of promotions, starting discounts as early as November 29 and extending them until <strong>Cyber Monday.<\/strong>\r\n\r\nWith <strong>discounts of up to 60 percent<\/strong> on categories such as apparel, footwear and accessories, the brand aims to maximize sales by taking advantage of the entire promotional weekend and meeting demand for seasonal and holiday items, effectively combining planning and flexibility.","anchor_id":""},{"acf_fc_layout":"grid_banner_slim","grid_banner_title":"Yocabe is here to accompany you in growing your online sales!","grid_banner_text":"Contact us to find out how we can support you in managing and optimizing your sales on multiple platforms and in multiple countries, ensuring an effective presence and a flawless customer experience.","grid_banner_buttons":[{"button":{"title":"Sell on marketplaces with Yocabe","url":"https:\/\/www.yocabe.com\/en\/request-a-quote\/","target":""}}],"anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Preparing for Black Friday: Tips for Sellers","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"To make the most of Black Friday opportunities, careful and targeted preparation is essential. Here are some strategies sellers can adopt to maximize sales and respond effectively to consumer needs:\r\n<ul>\r\n \t<li><strong>Plan promotions in advance<\/strong>: Identify key products to focus on, based on sales data and market trends, and monitor competitor strategies to be competitive.<\/li>\r\n \t<li><strong>Take advantage of loyalty programs<\/strong>: Offer exclusive benefits, such as early discounts or free shipping, for your most loyal customers, following the example of platforms such as Zalando and Amazon.<\/li>\r\n \t<li><strong>Manage inventory carefully<\/strong>: Bargain deals, especially in the fashion and technology sectors, tend to sell out quickly. Make sure you have adequate inventory to meet demand.<\/li>\r\n \t<li><strong>Adopt a multichannel approach<\/strong>: Maximize visibility and sales potential by integrating different distribution channels, such as marketplaces, e-commerce and physical stores. A multichannel strategy allows you to intercept a wider audience and improve the shopping experience, especially during large promotional events such as Black Friday.<\/li>\r\n<\/ul>\r\nA structured, multichannel approach, combined with careful planning, can make all the difference in turning Black Friday into a true growth opportunity.","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Conclusion: Make the Most of Multichannel with Yocabe","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"Black Friday is a unique opportunity to optimize your sales, but to do so strategically and profitably, it is essential to take a <strong>multichannel, multi-country approach<\/strong>.\r\n\r\nIn an environment where consumers are shifting between various shopping channels and markets, it is essential to be present and ready to <strong>adapt quickly to global market needs<\/strong>.","anchor_id":""},{"acf_fc_layout":"single_quote_block","quote_text":"Yocab\u00e9, with its expertise in multichannel and multicountry sales management, is the ideal partner to help you maximize results even during special events such as Black Friday.","quote_author":"","anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"Where to reach more customers online?","grid_banner_text":"If you have happened to ask yourself this question at least once, then you are in the right place.\r\n","grid_banner_buttons":[{"button":{"title":"Take me to the map","url":"https:\/\/www.yocabe.com\/en\/guide\/map-marketplace-2024-the-smart-platform-to-multiply-your-online-marketplace-sales\/","target":""}}],"grid_banner_image":16421,"anchor_id":""}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday 2024: marketplaces&#039; actions for the event<\/title>\n<meta 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