{"id":20824,"date":"2024-07-16T16:34:07","date_gmt":"2024-07-16T14:34:07","guid":{"rendered":"https:\/\/www.yocabe.com\/the-major-fashion-marketplaces-in-europe-analysis-of-four-key-markets\/"},"modified":"2024-07-16T16:34:07","modified_gmt":"2024-07-16T14:34:07","slug":"the-major-fashion-marketplaces-in-europe-analysis-of-four-key-markets","status":"publish","type":"post","link":"https:\/\/www.yocabe.com\/en\/the-major-fashion-marketplaces-in-europe-analysis-of-four-key-markets\/","title":{"rendered":"The major fashion marketplaces in Europe: analysis of four key markets"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<blockquote><p>&nbsp;<\/p>\n<p>&nbsp;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Smart Pricing means finding the perfect balance point between supply and demand to sell on marketplaces at the best price.<\/p>\n","protected":false},"author":2,"featured_media":16344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[227,228],"tags":[],"class_list":["post-20824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion-marketplace","category-marketplace-observatory"],"acf":{"content_generator":[{"acf_fc_layout":"single_text_block","content":"<span style=\"font-weight: 400\">With the official start of the sales, the<\/span><strong><a href=\"https:\/\/www.yocabe.com\/blog\/\">Yocab\u00e9's marketplace observatory<\/a><\/strong><span style=\"font-weight: 400\"> conducted an<strong>in-depth analysis of the leading fashion marketplaces in Europe<\/strong>.<\/span>\n\n<span style=\"font-weight: 400\">This study focused on <strong>four key<\/strong> <strong>markets-Italy<\/strong>, <strong>Germany<\/strong>, <strong>France<\/strong> and <strong>Switzerland<\/strong>.<\/span>\n\n<span style=\"font-weight: 400\">The findings reveal interesting trends and preferences of consumers in different countries.<\/span>","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Research highlights: major fashion marketplaces in Europe","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<h3><a href=\"https:\/\/www.yocabe.com\/canali\/cosa-e-come-vendere-su-zalando\/\"><b>Zalando<\/b><\/a><b>: The undisputed leader in the four markets<\/b><\/h3>","anchor_id":""},{"acf_fc_layout":"block_image","image":14343,"block_image_width":"small","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<span style=\"font-weight: 400\"><strong>Zalando<\/strong>, a German giant active in as many as <strong>25 markets<\/strong>, represents a true <strong>ecosystem for the fashion and lifestyle world<\/strong>. It continues to dominate the European fashion online sales landscape, <strong>ranking first in all four countries<\/strong>. <\/span>\n\n<span style=\"font-weight: 400\">The values brought forward in favor of <\/span><a href=\"https:\/\/www.yocabe.com\/amazon-e-zalando-a-confronto-sulla-sostenibilita-le-azioni-del-marketplace\/\"><span style=\"font-weight: 400\"><strong>sustainability<\/strong> <\/span><\/a><span style=\"font-weight: 400\">and <strong>Diversity & Inclusion<\/strong> (D&I), along with the focus on the uniqueness of its consumers, are the main factors in the <strong>success of the marketplace<\/strong> established in 2008.<\/span>\n<h3><b>Shein: The rise of the Chinese fast fashion giant<\/b><\/h3>","anchor_id":""},{"acf_fc_layout":"block_image","image":14344,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<span style=\"font-weight: 400\"><strong>Shein<\/strong> quickly gained <strong>prominent positions<\/strong> in <strong>Italy<\/strong>, <strong>Germany<\/strong> and <strong>France<\/strong>.<\/span>\n\n<span style=\"font-weight: 400\">Founded in China in 2008 as ZZKKO, Shein has become a marketplace that offers sellers the opportunity to operate under the company's brand or as third-party merchants.<\/span>\n\n<span style=\"font-weight: 400\">With <strong>competitive prices<\/strong> and a <strong>wide assortment<\/strong> that follows the <strong>rapid changes in fashion trends<\/strong>, Shein is especially popular among Generation Z and on social networks.<\/span>\n\n<span style=\"font-weight: 400\">The marketplace hosts <strong>internationally renowned brands<\/strong> such as <strong>Skechers<\/strong> and <strong>Forever 21<\/strong>.<\/span>\n<h3><a href=\"https:\/\/www.yocabe.com\/canali\/it_vendere-su-about-you\/\"><b>About You<\/b><\/a><b>: The success of the marketplace in the fashion world<\/b><\/h3>","anchor_id":""},{"acf_fc_layout":"block_image","image":14345,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<span style=\"font-weight: 400\"><strong>A<\/strong><\/span><span style=\"font-weight: 400\"><strong>bout You<\/strong>, also of German origin, is a <strong>benchmark<\/strong> in <strong>fashion<\/strong> and <strong>lifestyle<\/strong> in Europe.<\/span>\n\n<span style=\"font-weight: 400\"><strong>Yocabe's observatory<\/strong> noted its presence in the rankings in <strong>Germany<\/strong> and <strong>Switzerland<\/strong>.<\/span>\n\n<span style=\"font-weight: 400\">Founded in 2014 in Hamburg, About You is among the <strong>fastest growing<\/strong> <strong>e-commerce companies<\/strong> <strong>in Europe<\/strong>, becoming <strong>Hamburg's first unicorn as of 2018.<\/strong><\/span>\n\n<span style=\"font-weight: 400\">The company puts <strong>fashion and technology<\/strong> at the center, offering a<strong>digitized and personalized shopping experience<\/strong>. It hosts <strong>more than 2,000 brands<\/strong>, including <strong>Nike<\/strong>, <strong>Adidas<\/strong>, <strong>Calvin Klein<\/strong>, and <strong>Diesel<\/strong>. <\/span>","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Top fashion marketplaces in Europe by country","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<h3><b>Italy: Zalando, Shein, Yoox<\/b><\/h3>","anchor_id":""},{"acf_fc_layout":"block_image","image":14346,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<span style=\"font-weight: 400\">According to <strong>Similarweb<\/strong>, <strong>Zalando<\/strong> has gained nearly <strong>34 million visits in the last three months in Italy.<\/strong><\/span>\n\n<span style=\"font-weight: 400\">It is followed by <strong>Shein<\/strong> with <strong>more than 17 million visits<\/strong> and <strong>Yoox<\/strong>, an online reference point in the world of fashion, design and art, with nearly <strong>7 million visits<\/strong>.<\/span>\n\n<span style=\"font-weight: 400\"><strong>Yoox<\/strong> offers a vast assortment of hard-to-find clothing and accessories, working with designers, manufacturers and official retailers around the world.<\/span>","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<h3><b>Germany: Zalando, About You, Shein<\/b><\/h3>","anchor_id":""},{"acf_fc_layout":"block_image","image":14347,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<span style=\"font-weight: 400\">In <strong>Germany<\/strong>, <strong>Zalando<\/strong> and <strong>About You<\/strong> dominate the <strong>top two positions<\/strong> with nearly <strong>91 and 36 million visits in the past three months<\/strong>, respectively.<\/span>\n\n<span style=\"font-weight: 400\"><strong>Shein<\/strong>, in third position, gained <strong>more than 12 million visits<\/strong>, capturing an important segment of the audience.<\/span>\n<h2><\/h2>","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<h3><b>France: Zalando, Veepee, Shein<\/b><\/h3>","anchor_id":""},{"acf_fc_layout":"block_image","image":14348,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<span style=\"font-weight: 400\">In <strong>France<\/strong>, <strong>Zalando<\/strong> leads with <strong>more than 41 million visits<\/strong>, followed by <strong>Veepee<\/strong>, known for flash sales and marketplace Brandsplace, with <strong>36 million visits<\/strong>. <strong>Shein<\/strong>, in third place, got <strong>more than 21 million visits<\/strong>.<\/span>","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<h3><b>Switzerland: Zalando, Manor, About You<\/b><\/h3>","anchor_id":""},{"acf_fc_layout":"block_image","image":14349,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<span style=\"font-weight: 400\">In <strong>Switzerland<\/strong>, <strong>Zalando<\/strong> recorded <strong>more than 16 million visits<\/strong>, followed by <strong>Manor<\/strong> with <strong>6.5 million visits<\/strong>.<\/span>\n\n<span style=\"font-weight: 400\">Manor is the leading department store group in Switzerland, with more than one million items from about 2,800 international suppliers.<\/span>\n\n<span style=\"font-weight: 400\"><strong>About You<\/strong> closes the ranking with <strong>3.6 million visits<\/strong>.<\/span>","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Conclusions","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<span style=\"font-weight: 400\">These trends reflect an <strong>evolving fashion marketplace<\/strong>, where <strong>competition<\/strong> is becoming more intense and consumer preferences vary from country to country.<\/span>\n\n<span style=\"font-weight: 400\">The ability to adapt quickly to <strong>trends<\/strong> and offer a<strong>personalized shopping experience<\/strong> will be critical for marketplaces that want to maintain or improve their position in the European market.<\/span>","anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"Where to reach more customers online?","grid_banner_text":"If you have happened to ask yourself this question at least once, then you are in the right place.\n","grid_banner_buttons":[{"button":{"title":"Take me to the map","url":"https:\/\/www.yocabe.com\/guide\/mappa_marketplace_2024\/","target":""}}],"grid_banner_image":16421,"anchor_id":""}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The major fashion marketplaces in Europe: analysis of four markets<\/title>\n<meta name=\"description\" content=\"What are the main fashion marketplaces in Europe? 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