{"id":20825,"date":"2024-06-25T13:23:17","date_gmt":"2024-06-25T12:23:17","guid":{"rendered":"https:\/\/www.yocabe.com\/selling-online-at-the-right-price-smart-pricing-so-you-dont-compromise-your-margins\/"},"modified":"2025-04-15T14:17:35","modified_gmt":"2025-04-15T13:17:35","slug":"selling-online-at-the-right-price-smart-pricing-so-you-dont-compromise-your-margins","status":"publish","type":"post","link":"https:\/\/www.yocabe.com\/en\/selling-online-at-the-right-price-smart-pricing-so-you-dont-compromise-your-margins\/","title":{"rendered":"Selling online at the right price: smart pricing so you don’t compromise your margins"},"content":{"rendered":"\r\n

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Smart Pricing means finding the perfect balance point between supply and demand to sell on marketplaces at the best price.<\/p>\n","protected":false},"author":2,"featured_media":16347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[228],"tags":[],"class_list":["post-20825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplace-observatory"],"acf":{"content_generator":[{"acf_fc_layout":"single_text_block","content":"The world of online sales is characterized by complexity<\/strong> andhigh competitiveness<\/strong>.<\/span>\r\n\r\nToday it is not a given to be successful online because there are so many factors to consider when deciding to expand your online business<\/strong> through marketplaces<\/strong>, including logistics<\/strong>, a product inventory<\/strong> that is adequate, and setting the right selling price<\/strong>. <\/span>\r\n\r\nHowever, not presiding over marketplaces means giving up a large slice of the market, which instead can be anexcellent opportunity to expand business<\/strong>. <\/span>\r\n\r\nOne of the factors that you should pay close attention to, then, is setting the right selling price for your products<\/strong>.<\/span>\r\n\r\nWith increasingly fierce competition<\/strong> and constant pricing pressure<\/strong>, finding the right balance between supply and demand<\/strong> to sell on marketplaces becomes crucial to maintaining adequate profit margins<\/strong>.<\/span>","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Establish the right selling price to increase competitiveness ","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"Selling on marketplaces<\/strong> is as complex as it is profitable, because if you do not take into account all the necessary elements, you risk jeopardizing your margins. <\/span>\r\n\r\nMarketplaces, in fact, take commissions on sales<\/strong>. You also have to consider shipping and logistics costs<\/strong> (in case you join specific programs such as Amazon's FBA, eBay's Guaranteed Delivery and Zalando's ZFS). <\/span>","anchor_id":""},{"acf_fc_layout":"grid_banner_slim","grid_banner_title":"Your products right where customers are looking for them. Choose Yocabe","grid_banner_text":"The smart platform to multiply your online sales on marketplaces around the world, right away","grid_banner_buttons":[{"button":{"title":"Sell on marketplaces with Yocabe","url":"https:\/\/www.yocabe.com\/en\/request-a-quote\/","target":""}}],"anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Yocabe: give your online sales a boost and maximize margins with smart pricing","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"Yocab\u00e9 is a service provider<\/strong> specializing in assisting brands in managing sales on major online marketplaces<\/strong>. Its mission is clear: to support brands in maximizing sales without compromising profit margins<\/strong>. <\/span>\r\n\r\nThis is made possible by an advanced technological approach<\/strong> that leverages smart pricing algorithms<\/strong> to determine the optimal price<\/strong> at all times.<\/span>\r\n\r\nYocab\u00e9 allows you to choose product assortment<\/strong> based on ROI<\/strong> (Return On Investment) and dynamically manage prices<\/strong> to maximize margins<\/strong>. <\/span>","anchor_id":""},{"acf_fc_layout":"block_image","image":14350,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Data-driven approach to managing your marketplace sales ","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"Direct channel integration<\/strong> with Yocab\u00e9's technology<\/strong> enables our dedicated team of specialists to ensure a data-driven<\/em> approach<\/strong> to optimizing operations management<\/strong> and maximizing performance<\/strong>.<\/span>\r\n\r\nOur SmartPricing<\/strong> algorithms<\/strong> calculate the best price<\/strong> at which to win the sale, at any given time, taking into account competitors' prices and protecting your margins.<\/span>","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"The Importance of Smart Pricing","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"The concept of smart pricing is about finding the perfect balance point between supply and demand. Yocab\u00e9's algorithms analyze a number of factors in real time, including: <\/span>\r\n