{"id":20831,"date":"2024-05-02T09:30:00","date_gmt":"2024-05-02T08:30:00","guid":{"rendered":"https:\/\/www.yocabe.com\/selling-online-in-spain-the-most-popular-marketplaces-and-4-useful-tips\/"},"modified":"2025-04-15T14:41:26","modified_gmt":"2025-04-15T13:41:26","slug":"selling-online-in-spain-the-most-popular-marketplaces-and-4-useful-tips-2","status":"publish","type":"post","link":"https:\/\/www.yocabe.com\/en\/selling-online-in-spain-the-most-popular-marketplaces-and-4-useful-tips-2\/","title":{"rendered":"Selling online in Spain. The most popular marketplaces and 4 useful tips"},"content":{"rendered":"\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<ol>\r\n<li>\u00a0<\/li>\r\n<\/ol>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<ol>\r\n<li>\u00a0<\/li>\r\n<\/ol>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>How much will e-commerce be worth in Spain? Which marketplaces are the most popular? And the products most purchased by Spanish users?  <\/p>\n","protected":false},"author":2,"featured_media":16364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[228,260],"tags":[],"class_list":["post-20831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplace-observatory","category-selling-online-abroad"],"acf":{"content_generator":[{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Why sell online in Spain","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<span style=\"font-weight: 400\">The past few years have made the <strong>Spanish market<\/strong> particularly <strong>attractive for many brands<\/strong>, given that the number of users buying online has reached <\/span><span style=\"font-weight: 400\"><strong>31.93 million<\/strong> (up 7.7 percent from the previous year) <\/span><span style=\"font-weight: 400\">and the <strong>internet penetration rate<\/strong> is <\/span><strong>94,9%<\/strong><span style=\"font-weight: 400\">.<\/span>\r\n\r\nWhat are the future prospects? According to <a href=\"https:\/\/www.statista.com\/outlook\/emo\/ecommerce\/worldwide?currency=usd\">Statista<\/a>, revenue in the Spanish e-commerce market will reach <strong>$4<\/strong><span style=\"font-weight: 400\"><strong> billion in 2024<\/strong><\/span>.","anchor_id":""},{"acf_fc_layout":"block_image","image":14354,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<span style=\"font-weight: 400\">According to <a href=\"https:\/\/www.statista.com\/statistics\/777789\/ecommerce-monthly-shopping-frequency-in-spain\/#:~:text=Online%20shopping%20frequency%20in%20Spain%202023&amp;text=In%202023%2C%20approximately%2030%20percent,day%20or%20week%20remains%20low.\"><strong>Statista<\/strong><\/a>, during 2023, about <strong>30 percent of online consumers<\/strong> in Spain engaged in this activity monthly. Although e-commerce has been gaining increasing popularity in recent years, the percentage of Spanish shoppers who use these purchasing channels several times a day or week remains small. <\/span>\r\n\r\n<span style=\"font-weight: 400\">According to the \"Digital 2023\" report, published by <strong>We are Social<\/strong>, the <strong>most commonly purchased products<\/strong> belong to the category of<strong>apparel<\/strong> (estimated annual spending $8.72 billion, down 5.9 percent from last year), <strong>electronics<\/strong> (estimated annual spending $7.75 billion, down 19.8 percent from last year), <strong>personal care and household products<\/strong> (estimated annual spending $4.12 billion, down 7.7 percent from last year).<\/span>","anchor_id":""},{"acf_fc_layout":"block_image","image":14355,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"How to sell online in Spain","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"To sell online in a foreign country, and therefore also in Spain, you have 2 options available to you:\r\n<ol>\r\n \t<li><strong> Develop and promote proprietary e-commerce<\/strong>. This requires a substantial investment in brand awareness activities, SEO.<\/li>\r\n \t<li><strong> Selling through marketplace platforms<\/strong>, such as Amazon and eBay. This is a strategy that makes it possible to reach millions of potential customers, usually in a shorter time frame and with smaller investments. In fact, marketplaces represent the easiest route for many companies.<\/li>\r\n<\/ol>","anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"Selling on marketplaces","grid_banner_text":"The 28 most common mistakes of companies selling on marketplaces.","grid_banner_buttons":[{"button":{"title":"Download the guide","url":"https:\/\/www.yocabe.com\/en\/thank-you-page-guide-28-errors\/","target":""}}],"grid_banner_image":19671,"anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Where to sell in Spain? The ranking of the most popular marketplaces ","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"Marketplaces are profitable sales channels for brands that want to expand their business in Spain, because they allow them to reach a <strong>large pool of users<\/strong> in a relatively short time (and with investment).\r\n\r\nLet's see which are the most popular in Spain:\r\n\r\nIf we look at traffic data, the most popular platform overall is<a href=\"https:\/\/www.yocabe.com\/canali\/cosa-e-come-vendere-online-su-amazon\/\"><strong> Amazon <\/strong><\/a>with over <span style=\"font-weight: 400\">113 million visits<\/span><span style=\"font-weight: 400\">, despite a <\/span><span style=\"font-weight: 400\">12.68 percent<\/span> decrease <span style=\"font-weight: 400\"> from last year;<\/span>\r\n\r\nIn second place we find the platform<a href=\"https:\/\/www.yocabe.com\/canali\/cosa-e-come-vendere-online-su-aliexpress\/\"><strong> AliExpress<\/strong><\/a>, <span style=\"font-weight: 400\">with <\/span><span style=\"font-weight: 400\">30.68 million visits<\/span><span style=\"font-weight: 400\">.<\/span> The Chinese marketplace, owned by Alibaba, hosts small independent retailers. Created to offer small Chinese companies global visibility, it is now also open to retailers of other nationalities (including Italy, Spain, Turkey, Russia).\r\n\r\nIn third place is the famous Spanish retail chain<a href=\"https:\/\/www.yocabe.com\/canali\/vendere-online-in-spagna-su-el-corte-ingles\/\"><strong> El Corte Ingl\u00e9s<\/strong><\/a>, which garners about 29 million web visits each month. El Corte Ingl\u00e9s is the largest department store chain <strong>in Spain and Portugal<\/strong>, as well as the largest in Europe. In addition to excelling in traditional retail, the Spanish giant is also investing in digital, with its own online marketplace. The group's goal is to <strong>effectively connect online sales with traditional sales<\/strong>. In the immediate future, in fact, the physical store will also serve online orders.\r\n\r\n<span style=\"font-weight: 400\">This year, French chain <strong>Carrefour and eBay drop out of the ranking<\/strong> to give way to <strong>Leroy Merlin<\/strong> (launched in Spain in 2022) and <a href=\"https:\/\/www.yocabe.com\/canali\/it_vendere-su-decathlon\/\"><strong>Decathlon<\/strong><\/a> (launched in Spain in 2021), which record 20 and 13 million monthly visits in the country, respectively.<\/span>","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"4 tips for selling online in Spain on marketplaces","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"Before opening up to the Spanish market, it is critical:\r\n<ol>\r\n \t<li><strong>Delve into users' online purchasing preferences and behaviors<\/strong>; An example? It might be useful to know that credit\/debit cards are the preferred payment method for Spaniards. And what methods do they use to buy online? Most Spaniards prefer the mobile platform to make online purchases.<\/li>\r\n \t<li><strong>Adapt content to the local language<\/strong>; texts should not only be translated, but localized, that is, adapted in a natural way to the lexicon of Spanish buyers.<\/li>\r\n \t<li><strong>Structure an appropriate logistics organization<\/strong> that respects the rules of each platform and the expectations of consumers, who are increasingly accustomed to fast and efficient deliveries.<\/li>\r\n \t<li><strong>Have a Spanish-speaking<\/strong> customer service team in place; local language customer service is critical to support customers in any inquiries or return procedures and thus improve the customer experience.<\/li>\r\n<\/ol>","anchor_id":""},{"acf_fc_layout":"single_quote_block","quote_text":"Many Italian brands use the YOCAB\u00c8 Platform to sell online abroad without having to worry about translations, shipping, publishing language catalogs, and international billing.","quote_author":"","anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"Where to reach more customers online?","grid_banner_text":"If you have happened to ask yourself this question at least once, then you are in the right place.","grid_banner_buttons":[{"button":{"title":"Take me to the map","url":"https:\/\/www.yocabe.com\/en\/guide\/map-marketplace-2024-the-smart-platform-to-multiply-your-online-marketplace-sales\/","target":""}}],"grid_banner_image":16421,"anchor_id":""}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selling online in Spain. The most popular marketplaces and 4 useful tips.<\/title>\n<meta name=\"description\" content=\"How much will e-commerce be worth in Spain? Which marketplaces are the most popular? And the products most purchased by Spanish users?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yocabe.com\/en\/selling-online-in-spain-the-most-popular-marketplaces-and-4-useful-tips-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling online in Spain. The most popular marketplaces and 4 useful tips.\" \/>\n<meta property=\"og:description\" content=\"How much will e-commerce be worth in Spain? Which marketplaces are the most popular? And the products most purchased by Spanish users?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yocabe.com\/en\/selling-online-in-spain-the-most-popular-marketplaces-and-4-useful-tips-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Yocabe\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-02T08:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-15T13:41:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yocabe.com\/wp-content\/uploads\/2024\/05\/Vendere-online-in-Spagna.-I-marketplace-piu-popolari-e-4-consigli-utili.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mina Crescenza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mina Crescenza\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.yocabe.com\\\/en\\\/selling-online-in-spain-the-most-popular-marketplaces-and-4-useful-tips-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.yocabe.com\\\/en\\\/selling-online-in-spain-the-most-popular-marketplaces-and-4-useful-tips-2\\\/\"},\"author\":{\"name\":\"Mina Crescenza\",\"@id\":\"https:\\\/\\\/www.yocabe.com\\\/en\\\/#\\\/schema\\\/person\\\/2426d1a4985f6035f1a02e877c0881ba\"},\"headline\":\"Selling online in Spain. 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