{"id":20839,"date":"2024-03-14T10:00:00","date_gmt":"2024-03-14T09:00:00","guid":{"rendered":"https:\/\/www.yocabe.com\/selling-online-in-germany-the-most-effective-channels-and-5-useful-tips\/"},"modified":"2025-04-15T14:57:05","modified_gmt":"2025-04-15T13:57:05","slug":"selling-online-in-germany-the-most-effective-channels-and-5-useful-tips-2","status":"publish","type":"post","link":"https:\/\/www.yocabe.com\/en\/selling-online-in-germany-the-most-effective-channels-and-5-useful-tips-2\/","title":{"rendered":"Selling online in Germany: the most effective channels and 5 useful tips"},"content":{"rendered":"\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2>\u00a0<\/h2>\r\n<p>&nbsp;<\/p>\r\n<h2>\u00a0<\/h2>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<h2>\u00a0<\/h2>\r\n<ol>\r\n<li>\u00a0<\/li>\r\n<\/ol>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>How much will e-commerce be worth in Germany? Which marketplaces are the most popular? And the products most purchased by German users?  <\/p>\n","protected":false},"author":2,"featured_media":16377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[228,260],"tags":[],"class_list":["post-20839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplace-observatory","category-selling-online-abroad"],"acf":{"content_generator":[{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Why and what to sell online in Germany","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"For many Italian brands, Germany is an attractive market to export to, selling online. Why? <span style=\"font-weight: 400\">The internet penetration rate is <\/span><span style=\"font-weight: 400\"><strong>93.1 percent<\/strong>, with <strong>77.53 million connected users<\/strong>,<\/span><span style=\"font-weight: 400\"> and the number of internet users buying online is <\/span><strong>67.22 million<\/strong><span style=\"font-weight: 400\">.<\/span>","anchor_id":""},{"acf_fc_layout":"single_quote_block","quote_text":"In essence, Germany is a market with a strong digital culture and a strong appetite for online shopping.","quote_author":"","anchor_id":""},{"acf_fc_layout":"block_image","image":14302,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"<span style=\"font-weight: 400\">What are the <strong>growth prospects<\/strong> for the immediate future? According to <\/span><strong><a href=\"https:\/\/www.statista.com\/outlook\/emo\/ecommerce\/worldwide?currency=usd\">Statista<\/a><\/strong> <span style=\"font-weight: 400\">by <strong>2024<\/strong>, <strong>revenue in the e-commerce market<\/strong> will reach <strong>$3.226 trillion globally<\/strong><\/span><span style=\"font-weight: 400\">. The potential is enormous, considering that the same forecasts in <\/span><strong><a href=\"https:\/\/www.statista.com\/outlook\/emo\/ecommerce\/germany?currency=usd\">Germany<\/a> <\/strong><span style=\"font-weight: 400\">will stand at <\/span><strong>89.62 billion in 2024<\/strong><span style=\"font-weight: 400\">. The products that end up the most in virtual shopping carts are. <\/span><span style=\"font-weight: 400\"><strong>clothing<\/strong> (estimated annual spending <strong>$32.69 billion<\/strong>, down 4.9 percent from last year) , <strong>electronics<\/strong> (estimated annual spending <strong>$19.73 billion<\/strong>, down 19.6 percent from last year),<strong> toys\/hobbies\/do-it-yourself<\/strong> (estimated annual spending <strong>$17.29 billion<\/strong>, down 6.2 percent from last year).<\/span>","anchor_id":""},{"acf_fc_layout":"block_image","image":"","block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"block_image","image":14303,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Where and how to sell online in Germany","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"To sell online in a foreign country, and therefore also in Germany, one can take two parallel paths:\r\n\r\n<strong>1. Develop and promote proprietary e-commerce<\/strong>. This requires a substantial investment in brand awareness activities, SEO.\r\n\r\n<strong>2. Selling through marketplace platforms<\/strong>, such as Amazon, eBay, Zalando. This is a strategy that allows you to reach millions of potential customers, usually in a shorter time frame and with smaller investments.In fact, marketplaces are the easiest way for many companies. An example? In Italy, 70 percent of the more than 3,500 professional eBay sellers export to more than 10 countries. In 2018, Germany is the country to which eBay sellers sold the most (France is in first place).","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"The ranking of the most popular online sales channels in Germany","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"In the complex world of <strong>marketplaces<\/strong>, choosing <strong>online sales platforms<\/strong> can prove to be a tortuous path. This article on the 3 tactics for choosing the right marketplaces for your brand can provide useful guidance.\r\n\r\n<span style=\"font-weight: 400\">If we look at traffic data, the most popular platform overall is <strong>Amazon<\/strong>, with an average of as many as <\/span><strong>342,7<\/strong><span style=\"font-weight: 400\"> <strong> million monthly visits<\/strong>. In second place is the generalist <\/span><strong>ebay<\/strong><span style=\"font-weight: 400\"> with, who, on the other hand, with <\/span><strong>140 <\/strong><span style=\"font-weight: 400\"><strong>million<\/strong>. <\/span><span style=\"font-weight: 400\">Both experience a decline in visits compared to the last two years.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Third place is occupied by the German platform <strong>Otto.<\/strong> It is a generalist site active in more than 20 countries. Otto offers millions of products, caters to an audience of more than <\/span><span style=\"font-weight: 400\">11 <\/span><span style=\"font-weight: 400\">million active customers and presents <\/span><span style=\"font-weight: 400\">44.2 million visits. <\/span>\r\n\r\n<span style=\"font-weight: 400\">In fourth place is <strong>Zalando<\/strong>, the famous German marketplace, which, just in Germany, gains over <\/span><strong>32,6<\/strong><span style=\"font-weight: 400\"><strong> million visits<\/strong>. <\/span>\r\n\r\n<span style=\"font-weight: 400\">In Germany, as well as in other countries, <strong>Temu<\/strong> 's entry has resulted in changes to the overall ranking. This year, in fact, it occupies the fifth position in the rankings, with nearly <strong>30 million monthly visits<\/strong>, causing Kaufland's exit. <\/span>","anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"Selling on marketplaces","grid_banner_text":"The 28 most common mistakes of companies selling on marketplaces.","grid_banner_buttons":[{"button":{"title":"Download the guide","url":"https:\/\/www.yocabe.com\/en\/thank-you-page-guide-28-errors\/","target":""}}],"grid_banner_image":19671,"anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"5 tips for selling online in Germany on marketplaces","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"Before opening up to the German market, it is essential:\r\n<ol>\r\n \t<li><strong>Insight into users' online shopping preferences and behaviors<\/strong>. One example? It might be useful to know that, in contrast to other Europeans, Germans prefer to receive orders at a pickup point. Or that 40 percent prefer to pay after purchase. Or that Germany has the highest rate of returns (53 percent), due to both local payment preferences and the return policies launched by Zalando.<\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If shipments leave from Italy, it is not necessary to have a <strong>local VAT number<\/strong>, which becomes necessary if you decide to optimize your sales and thus have an <strong>on-site warehouse<\/strong>.<\/span><\/li>\r\n \t<li><strong>Adapt content to the local language<\/strong>; texts should not only be translated, but localized, that is, adapted naturally to the vocabulary of German buyers.<\/li>\r\n \t<li><strong>Structure an appropriate logistics organization<\/strong>; that is, one that respects the rules of each platform and the expectations of consumers, who are increasingly accustomed to fast and efficient deliveries.<\/li>\r\n \t<li><strong>Have a customer service representative who speaks German<\/strong>; to support customers in any inquiries or return procedures.<\/li>\r\n<\/ol>","anchor_id":""},{"acf_fc_layout":"single_quote_block","quote_text":"Many Italian brands use the YOCAB\u00c8 Platform to sell online abroad without having to worry about translations, shipping, publishing language catalogs, and international billing.","quote_author":"","anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"Selling on marketplaces","grid_banner_text":"If you have happened to ask yourself this question at least once, then you are in the right place.\r\n","grid_banner_buttons":[{"button":{"title":"Take me to the map","url":"https:\/\/www.yocabe.com\/en\/guide\/map-marketplace-2024-the-smart-platform-to-multiply-your-online-marketplace-sales\/","target":""}}],"grid_banner_image":16421,"anchor_id":""}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selling online in Germany: the most popular sales channels<\/title>\n<meta name=\"description\" content=\"Selling online in Germany: what are the most popular marketplaces? 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