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The second hand phenomenon is on the rise in the e-commerce world, what are the main characteristics and trends?<\/p>\n","protected":false},"author":2,"featured_media":16383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[223,228],"tags":[],"class_list":["post-20847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis-trends","category-marketplace-observatory"],"acf":{"content_generator":[{"acf_fc_layout":"single_text_block","content":"Today, in the world of e-commerce, a fast-rising trend is redefining the way we buy and sell: the second-hand marketplace<\/strong>.<\/span>\r\n\r\nWith the growing interest in sustainability<\/strong>, the search for affordable bargains, and the attraction for unique and timeless pieces, buying second-hand products online is gaining in popularity.<\/span>\r\n\r\nExploring the world of second hand<\/strong> in e-commerce not only opens the door to a universe of economic opportunities, but also makes a significant contribution to reducing waste and extending the life cycle of products. <\/span>","anchor_id":""},{"acf_fc_layout":"block_image","image":14367,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Great attention to the second hand ","anchor_id":""},{"acf_fc_layout":"grid_banner_slim","grid_banner_title":"Your products right where customers are looking for them. Choose Yocabe","grid_banner_text":"The smart platform to multiply your online sales on marketplaces around the world, right away\r\n","grid_banner_buttons":[{"button":{"title":"Sell on marketplaces with Yocabe","url":"https:\/\/www.yocabe.com\/en\/request-a-quote\/","target":""}}],"anchor_id":""},{"acf_fc_layout":"single_text_block","content":"As is clear from the new 2023 world marketplace map<\/strong><\/a>, conducted by Yocabe<\/strong><\/a> and recently published online, there is a growing interest in the secondhand marketplace, with an increasing focus on recycling<\/strong>, sustainability<\/strong>, and waste reduction<\/strong>. <\/span>\r\n\r\nProduct longevity, then, becomes a pivotal factor within a landscape as complex and diverse as the digital one.","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Second hand: the moment of recommerce","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"In the second hand scene, recommerce<\/strong> is experiencing unprecedented expansion, led by platforms such as Vinted<\/strong><\/em>, Wallapop<\/strong> <\/em>e Depop<\/strong><\/em>, which are revolutionizing the concept of shopping by making recycling a twin trend of sustainability. Vinted<\/strong><\/em>, in particular, has established itself as the leading benchmark<\/strong>. <\/span>\r\n\r\n Since its arrival in Italy in 2020, Similarweb<\/strong> 's data show an average of 5.8 million monthly visits<\/strong> to the site, an interesting number but nowhere near the 25.8 million<\/strong> recorded in France, where Vinted<\/em> has an even more established presence.<\/span>\r\n\r\nIn Spanish second-hand market, Wallapop<\/strong><\/em> records about 22 million monthly visits, while Vinted<\/em><\/strong> stands at around 4.6 million.<\/span>\r\n\r\nHowever, globally, the United States emerges as the leader in secondhand sales, with platforms such as Poshmark<\/em> boasting an average of 51 million visits per month, followed by Thredup<\/em> with 14 million and Therealreal<\/em> with 13 million.<\/span>","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Marketplace: sustainable innovation serving consumers ","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"Marketplaces, in tune with the growing trend of sustainability, have launched significant initiatives. Amazon<\/strong> <\/em>is committed to achieving carbon neutrality by 2040 with\"The Climate Pledge<\/strong>,\" while Zalando<\/strong><\/em> promotes sustainable fashion through\"do.MORE<\/strong>.\"<\/span>\r\n\r\nYoox<\/strong><\/em> focuses on product longevity with the\"Infinity<\/strong>\" project, while Veepee<\/strong><\/em>, eBay<\/strong> <\/em>e Manor<\/strong> <\/em>reduce waste and address sustainability in different ways through\"Upcycling<\/strong>,\" the\"Reconditioned Program<\/strong>,\" and\"RETHINK EVERYDAY<\/strong>.\"<\/span>","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Italians' second hand purchases","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"According to Statista<\/strong><\/a>, regarding the second-hand market in Italy, the preference of the majority of consumers leans toward buying second-hand clothing, followed by handbags and accessories. In contrast, Italians are less inclined to buy used stationery and hobby materials. <\/span>","anchor_id":""},{"acf_fc_layout":"block_image","image":14368,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"From a 2023 survey published by Statista<\/strong><\/a>, it found that the main motivation for shoppers in France, Germany, Italy, and the United Kingdom in buying secondhand clothing is the lower price. Between 40 and 50 percent of respondents cited sustainability as the main reason for buying second-hand clothing. <\/span>","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Second hand: the time for sustainable shopping","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"In conclusion, the phenomenon ofsecond hand e-commerce<\/strong> is not only a reflection of changes in shopping habits, but represents a significant step toward a more sustainable lifestyle<\/strong>.<\/span>\r\n\r\nThe opportunity to give new life to products, the search for one-of-a-kind pieces, and the focus on reducing waste are shaping a new landscape in e-commerce.<\/span>\r\n\r\nThis movement not only offers economic benefits to shoppers<\/strong>, but also helps reduce environmental impact<\/strong> by promoting a conscious approach to consumption.<\/strong> With continued support and growing interest in this practice, second hand e-commerce is shaping a more sustainable and conscious future for the online retail industry. <\/span>","anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"Where to reach more customers online?","grid_banner_text":"If you have happened to ask yourself this question at least once, then you are in the right place. ","grid_banner_buttons":[{"button":{"title":"Take me to the map","url":"https:\/\/www.yocabe.com\/en\/guide\/map-marketplace-2024-the-smart-platform-to-multiply-your-online-marketplace-sales\/","target":""}}],"grid_banner_image":16421,"anchor_id":""}]},"yoast_head":"\n