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Selling online in the USA: 4 factors to consider before selling on US marketplaces and the ranking of the most popular e-commerce platforms.<\/p>\n","protected":false},"author":2,"featured_media":16453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[228],"tags":[],"class_list":["post-9355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplace-observatory"],"acf":{"content_generator":[{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Why and what to sell online in the United States","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"The number of connected users has exceeded the 300 million mark for the first time, and the internet penetration rate is at 92%<\/strong>. The United States represents one of the most attractive markets.\r\n\r\nUnlike other countries, e-commerce in the USA is in a mature phase.","anchor_id":""},{"acf_fc_layout":"single_quote_block","quote_text":"Online shopping is a consolidated practice: 80% of the population buys a product or service online.","quote_author":"","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"According to Statista<\/a>, in 2023, revenues in the US e-commerce market will reach $1.011 trillion<\/strong>. This is an impressive figure, considering that in Germany, e-commerce will reach 148 million.\r\n\r\nThe product category<\/strong> for which North Americans have spent the most online is fashion and beauty ($180.5 billion), followed by electronic devices ($161.1 billion) and furniture ($132.7 billion).","anchor_id":""},{"acf_fc_layout":"block_image","image":14305,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"Where to sell online in the United States","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"Selling online in a broad and complex market like the United States can be a challenging task. To stand out and gain visibility, many brands include marketplaces in their sales strategies.","anchor_id":""},{"acf_fc_layout":"single_quote_block","quote_text":"Platforms such as Amazon, Walmart, and eBay allow reaching millions of potential customers who habitually buy online, with a less time-consuming and resource-intensive investment compared to promoting one's own e-commerce.","quote_author":"","anchor_id":""},{"acf_fc_layout":"grid_banner_slim","grid_banner_title":"Your products right where customers are looking for them. Choose Yocabe","grid_banner_text":"The smart platform to multiply your online sales on marketplaces around the world, right away","grid_banner_buttons":[{"button":{"title":"Request a Quote","url":"https:\/\/www.yocabe.com\/en\/request-a-quote\/","target":""}}],"anchor_id":""},{"acf_fc_layout":"single_text_block","content":"What are the most used marketplaces in the United States?\r\n\r\nFrom web traffic data, it emerges that Amazon<\/a> is the most popular e-commerce platform in the USA<\/strong>, with well over 2 billion monthly visits.\r\n\r\nIn second place is another American player: eBay<\/strong><\/a>, which attracts over 589 million visits. The third most visited marketplace is Walmart<\/strong><\/a>, the famous American distribution chain now also specializing in online sales. Its site is visited around 404 million times on average every month. With an average of 246 million visits, in fourth place, there is Etsy.com<\/strong>. With an average of 182 million monthly visits, in fifth place, there is Target.com<\/strong>, the e-commerce platform born in 2005 and specialized in selling handmade and vintage items.\r\n\r\n ","anchor_id":""},{"acf_fc_layout":"block_image","image":14306,"block_image_width":"full","block_image_shadow":"","anchor_id":""},{"acf_fc_layout":"grid_banner","grid_banner_title":"Selling on Zalando","grid_banner_text":"What are the best-selling products on Zalando? Patterns, strategies and data in 35 points.\r\n","grid_banner_buttons":[{"button":{"title":"Download the guide","url":"https:\/\/www.yocabe.com\/en\/guide\/selling-on-zalando-in-35-points-patterns-strategies-and-data\/","target":""}}],"grid_banner_image":21223,"anchor_id":""},{"acf_fc_layout":"single_text_block","content":"To navigate the crowded world of e-commerce, the Complete Map of Marketplaces<\/strong> (divided by product categories) can provide useful indications and suggestions.","anchor_id":""},{"acf_fc_layout":"single_text_title","single_text_title_tag":"h2","content":"4 factors to consider before selling on marketplaces in the USA","anchor_id":""},{"acf_fc_layout":"single_text_block","content":"Before structuring an online sales strategy on marketplaces, it is important to consider four fundamental aspects:\r\n