Selling on Yoox in 6 steps


Yoox is the largest online retail platform in the world for fashion and luxury. According to Similarweb, ranks as the 47th most visited website for clothing and fashion sales. The top three positions are dominated by,, and


To date, the Marketplace operates in nearly 30 European countries (offering 300,000 new items and featuring 2,000 brands in clothing, accessories, jewelry, and footwear). The majority of orders come from Italy, Germany, Spain, and France.

Yoox’s goal is to continue growing and expanding its hybrid operational model, designed to enhance the customer experience, to other global markets in the coming years, including the United States and the Middle East.

What is Yoox?

Federico Marchetti, who founded and grew Yoox in 2000, was the visionary behind building the first unicorn business in Italy, reaching a billion-dollar valuation. In 2015, Marchetti led the merger between YOOX and NET-A-PORTER, creating the world’s largest online platform that combines fashion, luxury, and creativity with data, artificial intelligence, and innovation. The company was later acquired by Richemont in 2018.

Today, selling on Yoox means distributing your product catalog on one of the world’s most significant fashion and luxury websites.


How to sell on Yoox in 6 steps


The ideal seller is the owner of a brand with products in the following categories: Clothing (including Sportswear), Jewelry and Watches, Bags and Accessories. The products must align with the brand positioning followed by all other items.

Finally, to join the Yoox marketplace, approval from the internal team responsible for enabling merchants is required.

The required criteria are:

Being sellers from the Eurozone (Warehouses in the EU, Legal headquarters in the EU, VAT number in the EU) Providing photographs that meet YOOX’s technical requirements.


Yoox provides the brand/partner with the platform and access to its customers. The brand has the opportunity to upload products, carefully selecting from their most in-demand and top-performing items. Additionally, they have the opportunity to define the product description, including relevant information and adding distinctive elements. Impactful product images and detailed descriptions, in line with the marketplace’s guidelines, can increase the conversion rate.


The Buybox, which typically regulates competition among sellers, is based on the most competitive price in the case of Yoox, without displaying the prices of other retailers. Therefore, full visibility is given to the seller with the best price in the market, with the aim of providing the user with the best shopping experience possible. In this context, partners have full control over the final price of their item, which should aim to be competitive and rank among the best in terms of affordability.


It is possible to use a customized logistics system without incurring any additional packaging costs. This way, the brand can ensure fast shipping to customers and provide comprehensive order tracking – providing constant updates on the order status is a key factor in online shopping.

The seller can reach over 5 million potential customers by managing the fulfillment process.


The Yoox Marketplace hosts a selection of sustainable brands. YooxyGen is a section of the website dedicated to environmentally and socially responsible fashion, featuring innovative brands and products from around the world. The “Good On You” brand rating system is adopted, allowing customers to receive information about responsible fashion brands and the level of sustainability of the selected items.


Starting from this year, YOOX customers have had the opportunity to purchase furniture pieces from renowned brands and retailers such as MOHD and DESIGN REPUBLIC. With the introduction of the Marketplace’s new category of HOME DÉCOR + ART, the range of brands and products on the platform has been expanded. This allows Yoox to strengthen its relationship with current brand partners and attract new ones, opening doors to new product categories.

Other websites like Yoox

The internet offers a wide range of online shopping websites that offer a similar product line to Yoox. Here is a ranking of the best alternatives and potential or emerging competitors, according to Similar Web:

  • Farfetch

Farfetch is the marketplace dedicated to fashion and luxury accessories that has the highest affinity (100%) with Yoox and an average of 31.2 million monthly visits. It brings together over 1,300 brands, boutiques, and stores from around the world, operates in 14 countries, and ships to 190 countries worldwide to over a million active customers.

  • Luisa Via Roma

Luisa Via Roma originated as a luxury store located on via Roma in Florence. In 1999, it was among the first in the luxury industry to launch its e-commerce platform and currently records an average of 3.4 million monthly visits. The brand offers eco-friendly products based on the conservation of energy resources. To date, the site’s offerings have significantly expanded, introducing accessories for men, women, and children, home products, beauty products, as well as clothing and shoes. Luisaviaroma is an official retailer of luxury brands such as Off-White, J.W. Anderson, Dolce & Gabbana, Gucci, Valentino, Loewe, Jacquemus, and many others; its affinity with Yoox is 88%.

  • Asos

Asos is a British online retail site that specializes in clothing, accessories, and cosmetics. The platform sells over 850 brands – including Crayola, The Simpsons, LaQuan Smith, GLAAD, and VFILES – including its own brand, and ships to over 200 countries from its three main hubs (UK, EU, and USA). It has an affinity with the Yoox platform of 85%. Asos currently records an average of 89.3 million monthly visits.

  • Zalando

Zalando is one of the most established and popular fashion e-commerce platforms, with an 80% affinity with Yoox. Zalando was founded in Germany as an online shoe retailer and later expanded its offering to include clothing and other accessories, including electronics. It offers its resale service in 23 European countries and currently has over 48 million active customers and more than 5,800 brand partners. Currently, the average monthly visits to the site hover around 17.6 million.

Platforms like Yoox allow you to reach millions of potential customers who regularly make online purchases, with a more limited investment of time and resources compared to promoting your own e-commerce.

Therefore, selling on marketplaces becomes essential for increasing the business of your e-commerce.

Yocabè is the right partner to multiply your online sales on marketplaces worldwide, starting now. Fill out the form and schedule an appointment with our experts.