Fashion has always been a fertile ground for innovation. E-commerce has strengthened this trend: with the advent of online shopping, the fashion retail experience has reached a new peak.
From the wide range of products available online to the convenience of free shipping and super-efficient delivery services (including same-day deliveries), our perception of “shopping” has been radically redefined.
In this sector, as in many others today, boundaries are constantly being redrawn, as fashion e-commerce offers increasingly more services and advantages that go far beyond the capabilities of traditional physical stores. Thanks to artificial intelligence and data analysis, in fact, the shopping experience is personalized to the highest level, so that content and recommendations are based on customer preferences and browsing history.
The fashion e-commerce market
The global online fashion market, according to Statista, is estimated to be $768.7 billion in 2023 and is projected to reach $1,103.3 billion by 2027.
China leads the sector with a market worth $265.5 billion in 2023, with an estimated growth of 8.51% by 2027.
In Europe and the United States, the widespread use of the Internet is accelerating the shift from in-store to online shopping, with the United States reaching a value of $163.7 billion in 2023, and it is expected to reach $236.5 billion by 2027.
Regarding the major fashion marketplaces in Europe, among others, we can find Zalando, Vente Privee, and Otto.
Europe leading the way in fashion e-commerce growth
According to Statista data, Europe is the continent showing the highest percentage of growth in the fashion e-commerce sector.
A growth of 10% is projected by 2027, with revenues expected to increase from 177 billion dollars to reach 258.8 billion dollars.
In 2023, Germany recorded the highest demand for online fashion within Europe. It is expected that by 2027, the number of users will increase from 128.4 million to 149.6 million, representing a 4% growth.
As for the demand for online fashion in Italy, a 5% growth is expected; in France, 4%; in Spain and the United Kingdom, 3%.
The top fashion e-commerce platforms in Italy
According to the ranking by Casaleggio Associati, Zalando is the most popular fashion website in Italy. For those running an online fashion business, having a presence on this platform means reaching a very broad audience of customers.
In second place, we find Vinted, a platform that allows for buying and selling used items online.
Focusing on marketplaces, you can also find Yoox in the tenth position and Farfetch at number thirteen.
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