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The latest articles from the Marketplace Observatory

A selection of articles chosen by the editorial team on strategy, content and news from the marketplace world
see all
7 Jan 2025

Zalando changes the rules of the game: starting today 30-day returns in Italy as well

Starting today 30-day returns also in Italy: Zalando is changing the rules of the game. What does it mean for consumers and brands?
Fashion & Marketplace
Marketplace Observatory
Zalando
12 Dec 2024

Zalando acquires ABOUT YOU: a new chapter opens for fashion e-commerce

Zalando acquires ABOUT YOU, a move that promises to redefine the European e-commerce landscape.
Amazon
Analysis & Trends
Fashion & Marketplace
Marketplace Observatory
Zalando
3 Oct 2024

Which products to sell on Zalando: analysis of the main categories of items

Margin analysis in marketplaces is a crucial factor in a brand's online sales strategy.
Marketplace Observatory
Zalando
24 Jan 2022

Amazon vs zalando: strumenti di marketing a confronto

Zalando Vs Amazon: tutti gli strumenti di marketing che i due marketplace offrono messi a confronto nel nostro articolo
Amazon
Marketplace Observatory
Zalando
4 Jan 2022

Le 5 cose che devi sapere prima di iniziare con ZMS AD Manager

Mini guida in 5 punti con le cose che devi sapere per lanciare una campagna con ZMS AD MANAGER. Il Marketing self-service di Zalando
Marketplace Observatory
Zalando
5 May 2022

Vendere su Zalando: 1 utente su 3 acquista da venditori esterni

Vendere direttamente su Zalando sta diventando sempre più importante e vantaggioso per brand, retailers e distributori
Analysis & Trends
Marketplace Observatory
Zalando
11 Jan 2022

Zalando Marketing Service (ZMS): cos’è e a cosa serve.

Nel 2008 nasce in Germania, precisamente a Berlino, una piattaforma e-commerce denominata Zalando, fondata da Robert Gentz e David Schneider.
Marketplace Observatory
Zalando